Product Marketing Manager

Your role

Bring your curiosity to work as our next Product Marketing Manager. You will be responsible for driving profitable growth and market share for the assigned product portfolio across North America, including the United States and Canada. This position reports directly to the Vice President / Business Line Manager and collaborates cross-functionally with Sales, Marketing, Customer Service, Logistics, Product Management, and Operations teams throughout North America.

In the Product Marketing Manager role, you will work closely with Regional Sales Managers, Business Development Managers, National Account Managers, customers, dealers, and Product Companies to identify growth opportunities, develop market strategies, and expand our presence across key industries and channels. You will also actively pursue the development of dedicated dealers, specialty channels, strategic partnerships, and new business opportunities.

• Own and execute the go-to-market strategy for the assigned product portfolio across North America.
• Develop and manage dealer networks, distribution channels, strategic partnerships, and specialty market channels.
• Identify, prioritize, and pursue new business opportunities, key accounts, OEMs, and emerging market segments.
• Support Regional Sales Managers and Business Development Managers in securing strategic opportunities and closing complex deals.
• Develop market penetration plans to increase revenue, market share, and profitability.
• Conduct customer visits, site assessments, product demonstrations, and technical consultations to support sales growth.
• Lead business development initiatives from opportunity identification through execution and commercialization.
• Monitor market trends, competitive activity, customer needs, and industry developments to identify growth opportunities.
• Build and maintain strong relationships with customers, dealers, consultants, contractors, and industry influencers.
• Support pricing strategies, value proposition development, and competitive positioning.
• Drive aftermarket growth opportunities, including service, parts, accessories, and lifecycle solutions.

• Act as the product champion for the assigned portfolio throughout the product lifecycle, define safety stock and manage inventory to avoid aging stock.
• Develop and execute product launch plans, market introduction strategies, market plan and growth initiatives in collaboration with Marketing Communication.
• Partner with Product Companies to define product requirements, customer needs, competitive gaps, and future portfolio direction.
• Collect and communicate Voice of Customer (VOC) feedback to support product improvements and innovation.
• Develop sales tools, presentations, value calculators, marketing collateral, and competitive positioning materials.
• Train and enable the sales organization, dealer network, and key channel partners on products, applications, and market positioning.
• Support the development of annual business plans, growth strategies, and product roadmaps.
• Ensure all marketing materials and communications align with Atlas Copco branding standards and messaging guidelines.
• Lead competitive analysis and market intelligence activities to strengthen portfolio positioning.
• Support cross-selling initiatives and portfolio expansion opportunities across business lines.

• Analyze market trends, customer segments, industry developments, and competitive activity, using C4C.
• Monitor and report monthly and quarterly on revenue, profitability, market share, and key business KPIs. Track growth initiatives, measure execution effectiveness, communicate results, and recommend corrective actions to ensure achievement of business objectives.
• Develop business cases and financial analyses to support investment and growth decisions.
• Prepare monthly, quarterly, and annual business reviews for management.
• Support forecasting, budgeting, and strategic planning activities.
• Assist the Business Line Manager in preparing executive presentations and divisional reports.
• Track key performance indicators (KPIs) and recommend corrective actions when required.

Perform other duties and strategic projects as assigned.

To be successful in this position you will need:

• 5 years of sales and marketing experience in the portable industrial equipment market segment and/or the equivalent combination or…