Marketing Specialist Auction

Marketing Specialist job at Rock Island Auction Company. Rock Island, IL.

Marketing Specialist plays a critical role to ensure digital marketing content continuously, consistently, and strategically embodies the voice and presence for RIAC. While working alongside key team members, this position champions assigned digital marketing projects with autonomy to apply technical creativity within scope and quality standards.

Standard hours of operations are Monday through Friday, 8:00 a.m. – 5:00 p.m. CST with weekly pay every Thursday. The salary is dependent on experience and qualifications but ranges from $45,000 - $65,000.

• Serves as digital brand ambassador to build, develop, and/or maintain strong social media presence, engagement, and on‑brand content for optimization using SEO, Google Analytics, and A.I.
• Creates reels and daily posts for all social channels.
• Applies advanced knowledge of firearms for concise and engaging content creation.
• Performs research, compiles and discerns appropriate information for content writing.
• Writes digital content, both narrative and technical, for videos, blogs, and social media posts.
• Writes content with strategic effort and appeal for niche or target audiences, as appropriate.
• Assists with content creation and features to develop and/or support brand awareness.
• Analyzes online statistics, identifies opportunities to optimize performance, and reports insights to key internal stakeholders.
• Fosters interaction with subscribers via social channels with comments, responses to inquiries, and general engagement.
• Develops and manages calendar of significant historical and innovative events relevant to RIAC audience as well as the firearms culture.
• Schedules and posts social media content.
• Narrates with visual presence as spokesperson for digital content (i.e., videos), as necessary.
• Collaborates effectively with team members to ensure timely execution for meeting established internal deadlines.
• Travels domestically up to 25%.
• Attends trade shows, when needed (i.e., NRA, Shot Show), and represents RIAC as brand ambassador.
• Works required auction weekends (approximately 3 per year).
• Completes other duties, as assigned.

• Ability and willingness to learn, understand, and follow all company rules for firearm safety and general safety.
• Advanced knowledge of firearms and its history across multiple platforms.
• Effective research skills with desire to gain deeper understanding of unusual, rare, and historical firearms and weaponry.
• Exemplary writing skills, both narrative and technical, and superior editing skills while meeting internal quality standards and expectations.
• Extensive knowledge with managing multiple social media outlets, SEO and data analytics.
• Strong work ethic with standards of excellence resulting in high productivity, efficiency, and accuracy.
• Strong desire and ability to exhibit polished demeanor, professional image and conduct, including respectful communication, with all internal and external stakeholders via multiple communication avenues, media platforms and outlets, and competency to understand the importance of such.
• Excellent organizational and time management skills in order to balance competing priorities and successfully meet deadlines.
• Ability to proactively anticipate and plan for editing.
• Ability to work well under pressure and proactively anticipate and plan for edits, but also maintaining creativity.
• Ability to use discretion and maintain confidentiality while working with sensitive information.
• Aptitude to positively encourage and motivate team members.

• Ability and willingness to take initiative without prompting while using strong attention to detail.

• Ability to understand the importance for handling all…