Home Health Marketing & Business Development Representative

Silver Lining is a pioneering provider of comprehensive health and care services dedicated to enhancing emotional, mental, and physical well-being. Since our founding, we have committed ourselves to delivering personalized, compassionate care that empowers individuals and families to lead healthier, more connected lives.

The Marketing & Business Development Representative is responsible for generating referrals, building community partnerships, increasing brand awareness, and supporting census growth across the Chicago area (assigned territory). This role serves as Silver Lining’s primary community liaison within the designated region and focuses on developing and maintaining relationships with referral sources, healthcare providers, community organizations, and prospective

• Develop and maintain strong relationships with hospitals, rehabilitation centers, physician offices, senior housing communities, assisted living facilities, skilled nursing facilities, case managers, social workers, discharge planners, and relevant community organizations.
• Conduct routine in-person visits to referral sources within the assigned territory.
• Identify, develop, and secure new referral opportunities to increase service volume.
• Maintain a consistent outreach schedule and document all activities in company tracking systems/CRM.
• Represent Silver Lining at networking events, health fairs, senior expos, community meetings, and industry functions.
• Deliver marketing materials, educational resources, and promotional items to referral partners.
• Coordinate and conduct introductory presentations for prospective referral sources and community partners.
• Maintain ongoing communication with existing referral partners to strengthen relationships and improve referral conversions.

• Develop and execute a territory growth plan focused on increasing referrals.
• Analyze referral trends and identify opportunities for market expansion across Chicago and nearby service areas.
• Track competitor activity and provide actionable market intelligence to leadership.
• Identify high-potential and underserved areas within the Chicago region.
• Collaborate with operations and clinical teams to ensure successful admissions and smooth client onboarding.

• Plan and participate in community outreach initiatives that increase visibility and engagement.
• Coordinate and support educational presentations, workshops, and informational sessions for referral partners and healthcare professionals.
• Assist with recruitment outreach as needed to support caregiver growth and staffing needs within the market.
• Maintain a strong presence within local healthcare and senior service networks throughout the territory.

• Maintain accurate records of outreach activities, referral source visits, presentations, and community event participation.
• Submit weekly outreach reports and referral updates to leadership.
• Monitor referral outcomes and identify opportunities to improve conversion rates and census outcomes.
• Meet established goals for outreach activity, referral generation, and territory development.

• Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or related field preferred.
• Minimum 2–3 years of healthcare marketing, home health/home care marketing, business development, community outreach, or related experience preferred.
• Strong relationship-building, networking, and community engagement skills.
• Excellent verbal and written communication skills.
• Ability to work independently and manage territory priorities effectively.
• Proficiency with Microsoft Office and CRM/tracking systems.
• Reliable transportation and willingness to travel throughout the Rockford service area.

• Experience in home health, home care, hospice, senior services, healthcare, or Managed Care Organizations (MCO) marketing.
• Existing professional relationships within Chicago’s healthcare and senior care community preferred.

• Maintain weekly outreach activity goals and measurable referral targets.
• Participate in community events and networking opportunities consistently.
• Develop and grow referral source relationships resulting in increased admissions.
• Support achievement of branch census growth and territory performance goals.