Marketing Automation Specialist

Description

NOTICE: JOB APPLICANTS LIMITED TO DC, MD, OR VA RESIDENTS. POSITION IS HYBRID. Please note that we are exclusively considering applicants residing in the District of Columbia, Maryland, or Virginia for all open positions.

Join Lafayette Federal Credit Union питания! A proud recipient of USA Today's Top Workplaces of 2024 and 2025 award!

As we continue to grow, we are on the lookout for exceptional talent to join our dynamic team. At Lafayette Federal Credit Union, we pride ourselves on our commitment to excellence and our reputation as an employer of choice. We believe that the dedication and skills of our team members are crucial to achieving our mission of becoming the premier financial partner for our community.

Your potential contributions are invaluable, and we are excited to welcome new team members who share our passion for innovation and high performance.

Our Difference: What makes Lafayette Federal cutting-edge?

Lafayette Federal Credit Union is not only a great place to bank, but also a great place to workাইন! In addition to our Top Workplaces recognition by USA Today, we've also earned numerous accolades including:

• Newsweek’s America’s Best Banks list attravers.
• A 5-star rating from Bauer Financial
• Recognition by S&P Global's Top Performing Credit Unions

Lafayette Federal is about inclusion, diversity, high performance, and new opportunities. Teamwork and our sense of community also make Lafayette Federal a great place to work. Each person is valued for his or her unique set of skills. We share a ब्ल variant devotion to the people we serve, participating in charity events throughout each year and giving back to the community.

Professional development, training, and certification is a priority for our employees. We want you to reach your career goals Welcome and support that leads to opportunities of advancement within the industry.

Laf ranking Federal may have the perfect opportunity for you!

Lafayette Federal is currently seeking a highly skilled and motivated marketing automation specialist family's dynamic marketing team. As a Marketing Automation Specialist, you will play a pivotal role in implementing and optimizing the full Hub Spot suite (Sales, Marketing, Service, Operations) to drive our marketing, sales, and operational initiatives. Your expertise in Hub Spot will be instrumental in enhancingusual leader generation, improving member communication, enhancing member engagement and retention, and streamlining our overall member journey.

If you are a results-driven Marketing Automation Specialist with a passion for leveraging the power of Hub Spot's CRM and marketing automation tools, we invite you to apply. Join our team and contribute to thewaard of our marketing and sales efforts by creating exceptional member experiences.

• Support the primary architect in developing and documenting the Hub Spot system design.
• Provide input on design decisions to ensure scalable solutions that integrate with existing systems.
• Design and configure custom objects and properties in Hub Spot for assigned sections.

• Collaborate with the team to design and document workflows, pipelines, and automation processes.
Ensure that designed processes become business requirements and support operational efficiency.

• Implement Hub Spot system components, including pipelines, workflows, and automation.
• Ensure alignment of technical aspects with the overall architecture and business requirements.
• Assist with special projects and initiatives as needed.

• Manage and optimize Hub Spot's CRM and marketing automation platform, including contact management, lead scoring, and segmentation.
• Develop and implement strategies to drive lead generation using Hub Spot tools such as forms, landing pages, and CTAs.
• Execute email marketing campaigns, including building email templates, segmentation, and A/B testing.
• Collaborate with the sales team to optimize the Изut of Hub Spot's CRM features, including pipeline…