Senior Digital Analytics Manager
Listed on 2025-12-16
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IT/Tech
Data Analyst, Business Systems/ Tech Analyst
Join to apply for the Senior Digital Analytics Manager role at Capital Bank, N.A.
About Us
Capital Bank N.A. is headquartered in Maryland and has been serving our communities since 1999. We stand as a publicly traded company (NASDAQ: CBNK) with over $3 billion in assets. We offer commercial and consumer banking services to clients primarily in Maryland, DC, and Northern Virginia, alongside two nation-wide lending brands:
Capital Bank Home Loans and Open Sky, a credit card division that offers and services credit cards across all states. Our personalized approach to banking, paired with cutting-edge technology solutions and a comprehensive suite of products and services, fuels our growth, and enables us to support our customers at every stage in their financial journey.
Come join a bank where our employees thrive and are engaged in meaningful work. For the last 5 out of 6 years, Capital Bank was named one of the Best Banks to Work For in the U.S. by American Banker.
Position Purpose
The Senior Digital Analytics Manager owns the behavioral analytics layer, governs the event taxonomy, and translates digital behavior into a clear, actionable understanding of what drives performance throughout the Bank. The role partners deeply with UX, Dev, Product Marketing, Email, and Acquisition to identify issues early, prioritize improvements, and accelerate optimization cycles across all lines of business.
Position Responsibilities
This role directly improves how Capital Bank grows, operates, and makes decisions by:
- Increasing revenue and application volume by identifying funnel friction and driving continuous optimization
- Improving marketing efficiency by revealing which channels, messages, and experiences produce the highest-value customers
- Strengthening P&L clarity by linking digital behavior to approvals, losses, payback, and long-term value
- Accelerating speed-to-insight through consistent, trustworthy dashboards and automated reporting
- Giving leadership a clear, unified view of performance across all digital properties and teams
The Role Will Be Responsible For The Following
- Build and Own the Digital Data Foundation
- Lead the transition from GA4 to an Amplitude-first measurement ecosystem
- Define and maintain the enterprise event taxonomy, KPIs, and data standards across all web properties
- Partner with developers for event instrumentation, GTM governance, and tagging fixes
- Establish a proactive QA process to ensure tracking accuracy before launches
- Document tracking logic, event definitions, and end-to-end measurement frameworks
- Turn Behavior into Decisions
- Analyze funnels, journeys, and cohorts to identify where users struggle and what drives conversion
- Connect behavioral data in Amplitude with performance data Snowflake to size opportunities
- Build dashboards that explain what happened, why it happened, and what to do next
- Write clear, concise insight summaries that guide actions — not just describe data
- Lead Experimentation & Continuous Optimization
- Own the analytics side of A/B testing: event setup, KPIs, hypotheses, and success thresholds
- Partner across UX, Marketing, and Product to design meaningful tests grounded in behavior
- Monitor experiments through completion, validate significance, and report business impact
- Translate learnings into the next set of improvements or test iterations
- Coach and Partner Across Teams
- Help non-analysts understand funnel performance, segment behavior, and test results
- Serve as the go-to analytics partner for leadership, product marketers, acquisition teams, and designers
- Influence roadmaps by highlighting the highest-value digital opportunities
- Create repeatable processes for insight → action → measurement across all LOBs
- Drive Continuous Improvement
- Recommend new integrations, automations, or data quality enhancements
- Stay current on analytics best practices, privacy updates, and evolving platform capabilities
- Proactively surface opportunities before they impact performance — not after
Education And Experience Required
- Bachelor s degree in marketing, business, communications, or a related field.
- 7–10+ years in digital analytics, product analytics, or experimentation
- Agency or startup experience desired.
Tec…
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