Digital Marketing Specialist

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Division:
Business Development and Marketing

Position Classification:
Exempt, Full-Time

Reports to:

Marketing Manager

Division:
Business Development and Marketing

Position Classification:
Exempt, Full-Time

Fields:
Medical Devices, In-Vitro Diagnostics - Healthcare

Location(s):
Hybrid (on-site two days per week, Rockville, MD office)

Summary/Objective:

The Digital Marketing Specialist plays a central role in driving GMED’s digital visibility, lead generation, and content performance. Working closely with Certification, Operations, and Business Development, this role manages content creation, SEO, automation workflows, and analytics across Word Press, email platforms, and social media.

• Digital Growth & SEO
  • Lead GMED’s digital growth and SEO strategy to increase visibility, organic traffic, and qualified leads.
  • Conduct keyword research, competitor analysis, and SEO audits.
  • Optimize site structure, metadata, landing pages, and content performance.
• Content & Website Management
  • Manage the editorial calendar and oversee content production.
  • Publish, format, and update content on Word Press; perform basic front-end tasks.
  • Support creation of layouts for newsletters, campaigns, and social posts.
• Marketing Automation & Lead Nurturing
  • Build automated workflows in Odoo/Mailchimp to nurture and qualify leads.
  • Segment audiences, run A/B tests, and optimize email sequences for conversion.
  • Build segmentation strategies and behavioral triggers supporting the customer journey.
• Analytics & Reporting
  • Manage dashboards (Google Analytics, SEMrush, etc.) and track key KPIs.
  • Produce monthly reports and provide data-driven recommendations.
• AI-Driven Marketing
  • Use AI tools to accelerate content creation, SEO analysis, campaign testing, and personalization.
  • Implement AI-based optimizations for user experience, lead scoring, predictive segmentation, and content performance.
  • Monitor emerging AI technologies to strengthen GMED’s digital competitiveness.
• Collaboration
  • Ensure consistent brand messaging across all channels.
  • Partner with internal teams to support global marketing priorities.

Core Competencies:

• Strong Word Press and SEO expertise
• Experience with automation platforms (Odoo, Mailchimp)
• Solid analytics and reporting skills
• Familiarity with AI marketing tools (e.g., ChatGPT, Jasper, Surfer
  
  SEO, predictive analytics)
• Strong communication, organization, and project-management abilities
• Ability to work independently in a fast-paced environment

Job Specific

Competencies:

• Strong technical expertise with Word Press.
• Proficiency with design tools such as Photoshop, InDesign, Illustrator, and Canva.
• Solid understanding of core SEO principles and web analytics (e.g., Google Analytics, Google Ads, SEMrush, Yoast, Hotjar…).
• Experience developing email content within automation platforms such as Mailchimp or Odoo.
• Hands‑on, self‑driven marketer with excellent project management abilities.
• Exceptional time‑management and organizational skills.
• Ability to work independently in a fast‑paced, digital‑first environment.
• Analytical mindset with the ability to translate data into actionable insights.
• Detail‑oriented with strong quality‑control habits
• Strong interpersonal communication skills, both written and verbal, with the ability to collaborate effectively across departments and levels.
• Ability to perform well under pressure and meet tight deadlines.
• Knowledge of and ability to leverage social media to promote B2B services.

• Bachelor's degree or equivalent
• 2+ years of digital marketing experience

GMED North America is the US subsidiary of GMED, a leading Certification Organization, a distinguished Notified Body (CE0459) Authorized to act under European Regulation (EU) 2017/745 on medical devices, European Directives 90/385/EEC, 93/42/EEC, 98/79/EC and Regulation n°722/2012 on products utilizing tissues of animal origin, GMED certifies a vast range of medical devices and in vitro diagnostic medical devices. An Auditing Organization recognized by the MDSAP Regulatory Authority Council.

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