Senior Director, Digital Engagement

Who is USP?

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates
with the world’s leading health and science experts to develop rigorous quality standards for medicines,
dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a
commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of
Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals
across twenty global locations, working to strengthen the supply of safe, high-quality medicines
worldwide.

At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise
strengthens our ability to develop trusted public health standards. We foster an organizational culture
that supports equitable access to mentorship, professional development, and leadership opportunities.
Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific
leadership results in stronger, more impactful outcomes for global health.
USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring
fair, merit-based selection processes that enable the best scientific minds—regardless of background—to
contribute to advancing public health solutions worldwide. We provide reasonable accommodations to
individuals with disabilities and uphold policies that create an inclusive and collaborative work
environment.

Brief Job Overview

The Senior Director, Digital Engagement oversees all digital media channels and content s
leader will enhance digital engagement, strengthen our digital platforms and channels, and expand our
ability to engage audiences within and outside the U.S. They will lead a team of functional experts in
enterprise digital campaigns and multi-channel governance, developing strategies to drive innovation
and improve stakeholder engagement. Key responsibilities include optimizing social media, website, and
email platforms; managing digital analytics; and aligning initiatives with USP’s strategic goals. The
ideal candidate is a strategic thinker with a deep understanding of digital marketing, social media, and
analytics, with a proven record in driving successful digital initiatives across a global organization.

How will YOU create impact here at USP?

As part of our mission to advance scientific rigor and public health standards, you will play a vital role
in increasing global access to high-quality medicines through public standards and related programs.
USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision-making to ensure
health systems worldwide can rely on strong, tested, and globally relevant quality standards.
Additionally, USP’s People and Culture division, in partnership with the Equity Office, invests in
leadership and workforce development to equip all employees with the skills to create high-performing,
inclusive teams. This includes training in equitable management practices and tools to promote engaged,
collaborative, and results-driven work environments.

The Senior Director, Digital Engagement has the following responsibilities:

• Responsible for developing a comprehensive, forward-thinking global digital engagement
strategy that enhances USP’s digital platforms and channels to optimize reach, engagement, and
impact on organizational goals.

• Sets paid and organic social media strategies, ensuring integration with overall policy advocacy,
science communications priorities, marketing strategies and campaigns. Oversees email
marketing campaigns for major enterprise initiatives, from strategic planning to execution and
performance analysis.

• Responsible for continual content and technology improvement of USP’s website. Collaborates
with Web Experience Lead to evolve website’s role in facilitating the user journey.

• Uses data-driven insights and performance analytics to inform decision-making and optimize
digital strategies. Analyzes key metrics across web, social media, email, and other digital
platforms to assess effectiveness, identify trends, and refine strategies.

• Oversees…