Sales Development Representative-Rockville, MD

Who We Are

Renovo Financial is a dynamic and fast-growing private lender and mortgage servicer based in Chicago, dedicated to partnering with real estate investors who acquire and renovate single and multi-family residential properties. We take pride in delivering exceptional support to our clients, guiding them seamlessly from loan application to pay off with a commitment to unparalleled service. Our focus on reliability and a “win-win” approach has earned us an industry-leading repeat and referral rate, reflecting the strong relationships we build with our clients.

The Sales Development Representative (SDR) plays a critical role in driving growth for Renovo by working directly alongside a dedicated, in-market Lender (SVP, MD, or RMD). This is an apprenticeship-style role designed to provide hands‑on training and mentorship, and is intended as the first step toward becoming a Lender at Renovo, for the right candidates. SDRs will be responsible for building new borrower relationships through cold outreach, targeted prospecting, and active participation in local networking and industry events and attending client meetings with their paired Lender.

By working closely with their paired Lender, SDRs will learn the fundamentals of lending, pipeline management, relationship building and the “Renovo Way”, while directly contributing to the growth of their market.

• Work directly with your Lender by researching and qualifying prospects aligned with Renovo’s Ideal Client Profile (ICP) through public data, technology platforms, and referral networks
• Execute on those outbound prospecting strategies via cold calling and cold outreach, to generate new opportunities, targeting potential borrowers that align with Renovo’s ideal client profile
• Collaborate with your Lender and the marketing team to design and execute local outreach strategies, including local events and other methods of spreading the Renovo brand
• Build relationships with key industry stakeholders (real estate agents, title companies, brokers, etc.) to further expand Renovo’s reach
• Collaborate with Marketing to execute account-based prospecting campaigns

• Leverage the Sandler Sales Method to build rapport with potential clients and understand their business, pain and needs prior to hand-off to Renovo’s Lending team
• Partner closely with your Lender (and any other local Lenders) to support pipeline development and potential client outreach efforts
• Prepare and distribute timely prospect feedback and insights to sales and marketing colleagues
• Act as an ambassador of Renovo’s values and culture in every interaction with potential and existing clients
• Begin building a network of referral partners and industry contacts in your market

• Maintain accurate and complete records in Hubspot and Salesforce to ensure visibility into lead status and pipeline health
• Leverage Hubspot’s suite of tools (tasks, meetings, sequences, SMS, email, etc.) for lead engagement automation and follow up
• Produce regular reports on lead activity, pipeline development, and conversion progress for review with management

• Stay informed on local market conditions, trends, and competitor activity to support educated conversations with prospects
• Continuously build knowledge of real estate investing and lending to identify prospect pain points and deliver tailored solutions
• Over time, attend occasional client meetings and sit in on client discovery calls with your Lender to learn the nuances of “building a deal” and how to operate as a Lender in your market
• Be an active and engaged “student” of the credit and…