Measurements & Insights Manager

As an employee at Lime Media, you will be part of a fast-growing organization that values giving back, believing in something greater than yourself, and a never-ending quest for excellence. We bring imagination to life by customizing vehicles and other cool stuff to create marketing experiences nationwide. If you love working with creative, passionate people in a fun and winning environment, then this is the place for you!

Lime Media is creating a brand-new seat to own campaign measurement and insights across both sides of the business: LED and XM (experiential). The Measurement & Insights Manager will shape how measurement is planned, build out and sharpen our measurement data lake, turn that data into insights that win business, and run attribution and foot‑traffic studies with our third‑party partners. When a seller or client needs a measurement expert in the room, this is the person.

This is a hands‑on, individual contributor role that reports directly to the CTO and is fully empowered by the CTO to own and drive the function. It is a sales enablement seat: you won't carry a quota, but you'll be accountable for measurement's impact on deals. Dallas-based, hybrid, fast-paced.

Measurement is fast becoming one of Lime's strongest differentiators, and the data we already collect can unlock far more than it does today: sharper planning, stronger proposals, and proof that wins and renews business. We're creating this role to give measurement a dedicated owner who pushes it forward every day, on their own cadence.

Until now, the CTO has led measurement, planning, and insights alongside a broad technology agenda. This role takes the reins. You'll have the CTO's full backing and the authority to make the calls, set the standards, and build the function. Sellers gain a go‑to partner on measurement, so method and vendor choices are made with expertise instead of deal by deal.

This isn't a product manager or project coordinator seat. The team is small, scrappy, and moves fast. The person in this role owns a function and does the work.

It's also not an LED‑only seat. Measurement and insights span LED and XM, and the two overlap constantly. Many of our experiential pursuits put measurement at the center of the pitch. You'll be credible and engaged on both sides from day one.

One owner, the whole chain. You'll take measurement from the plan before a deal closes, through the data, to the proof delivered to the client, with no hand‑offs in the middle.

• Measurement planning. Design the measurement approach while the deal is being shaped: what gets measured, how, with which partner, and what the client sees at the end. Build pre‑campaign projections (impressions, reach, and audience based on truck routes or activation footprints) that sellers can put in front of prospects. Stay ahead of the deal, not behind it.
• Data lake. Own the measurement data lake. Keep it current and clean, decide what goes in and how it's structured, and keep improving it so it answers better questions.
• Insights. Dig into the data, find the story, and bring insights to leadership and sales before anyone asks. Insights are a standing output of this seat, not a deal‑by‑deal service.
• Attribution and foot‑traffic studies. Run studies end to end with Lime's third‑party measurement partners: scope, execution, quality, and the client‑facing result. Build and maintain the measured‑results dataset those studies feed, and turn results into post‑campaign reports, case studies, and pitch‑ready proof points that prove ROI.
• The voice of measurement. Partner with sellers when clients want to understand measurement. Answer the question, or know exactly where to point. Be the trusted expert in the…