NA Broad Market & Customer Activation Manager

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.

Dare to learn new skills, advance in your career and make an impact at Henkel.

• Drive awareness and generate demand for the LOCTITE® portfolio and its value-added solutions
• Develop and execute annual Broad Market activation plans for LOCTITE®, aligned with the ACM strategic roadmap and go-to-market model
• Identify key growth opportunities across Maintenance, Repair, and General Industry segments to drive customer engagement and brand preference
• Manage end-to-end campaign execution, including promotions, product hero initiatives, and regional activations
• Leverage data, VOC insights, and market trends to shape messaging, positioning, and marketing strategies
• Translate and implement global operational plans within the region, ensuring alignment in brand promotion, tools, and solutions
• Develop best‑in‑class marketing and sales tools aligned to the customer journey – including sales enablement materials (presentations, demos, brochures, sell sheets, etc.) and creative assets (web copy, videos, infographics, banner ads, etc.)
• Deliver holistic activation packages across multiple channels, with a strong focus on digital activation (social media, search, etc.)
• Collaborate with internal and external partners to deliver innovative storytelling and content creation approaches
• Partner with the Demand Generation team to manage inbound lead generation and support outbound prospecting activities
• Lead cross‑functional projects with internal stakeholders and external agencies or consultants to ensure seamless execution
• Manage, analyze, and optimize the NA marketing budget to maximize ROI and efficiency
• Conduct customer, brand, and product research to guide decision‑making and campaign development
• Define and manage the NA social media strategy, ensuring consistent brand voice and engagement
• Measure and report ROI of campaigns, activations, and digital initiatives
• Provide framework and guidance for regional marketing execution and alignment across teams