Sales Representative - Small Format; Beer​/Beverage Distribution

Sales Representative - Small Format (Beer/Beverage Distribution)

Join the COASTAL CREW! Coastal Beverage Company, Inc., the leading beverage distributor in Eastern North Carolina is looking for a SERVICE‑DRIVEN PROFESSIONAL to fill a SALES REPRESENTATIVE – SMALL FORMAT role. The position is located in the Rocky Mount and Wilson territories and operates Monday through Friday, 6:00 AM to approximately 3:00 PM (as needed).

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

Territory: Rocky Mount and Wilson

• Increase Coastal Beverage Company, Inc.’s market share in assigned accounts.
• Develop and maintain strong relationships with decision‑makers through professionalism, product knowledge, and excellent sales/service techniques.
• Stay current and comply with ABC and industry regulations.
• Place product orders and communicate with delivery drivers and merchandisers concerning any special instructions, account issues, or displays.
• Analyze, forecast and plan for account sales activity impacted by special events, advertising, holidays, price promotions, weather, etc.
• Recommend product sales improvement techniques to customers through merchandising, displays, promotions, and advertising.
• Ensure pricing and POS is current and accurate; maintain clean product, coolers, and back stock.
• Maximize opportunities by communicating pricing promotions and new products.
• Rotate products and ensure there is no out‑of‑code product in account.
• Resolve customer complaints regarding products or service; escalated issues to a supervisor or manager as needed.
• Achieve monthly sales goals and use tools and technology to track performance.
• Manage POS forecasts, orders, and inventory for N/A brands.
• Stay abreast of industry and company information through communication resources such as flyers, bulletin boards, reading materials, sales meetings, intranet, and route accounting systems.
• Responsible for the assigned company vehicle (maintenance, cleanliness, etc.) and company equipment; invoice payments accepted from customers.
• Comply with all internal policies/procedures, supplier requirements/agreements, laws, and regulations.
• Work in a safe manner using PPE, apply safe driving techniques, and lift properly at all times.
• Perform other duties and responsibilities as assigned.

• Associate’s Degree or equivalent from a two‑year college or technical school, or six months to one year of similar/related experience, or an equivalent combination of education and experience.
• Intermediate communication, math, and reasoning skills.
• Basic computer skills: familiarity with inventory software, route accounting software, Internet, e‑mail, and basic word processing or spreadsheet software. Ability to learn and use new software.
• Valid driver’s license and ability to operate a company vehicle.

• Regularly/constantly (>66% of workday): walk, stand, lift/carry, push/pull exerting force over 20 pounds, hear, see. Required vision abilities include close, distance, peripheral, color, depth, eye‑hand coordination, acuity, and focus adjustment.
• Frequently (34–66% of workday): push, pull, reach below knee or above shoulder, handle, grasp, lift cases up to 46 pounds, talk.
• Occasionally (