Vice President, Commerce Media

Company Description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.

These disciplines are powered by our industry‑leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at

Mars United Commerce is seeking a VP, Commerce Media to orchestrate all of the Retail Media activities for one of the agency’s largest clients. The ideal candidate will be a versatile media expert who specializes in building best‑in‑class media strategies and plans for CPG brands across key Retail Media Networks and can collaborate closely with the client’s National Media team and agency to build integrated, full‑funnel media programs.

The candidate should be comfortable thinking outside of the box but have the ability to develop sound processes driving scalability in the delivery of these ideas. The role reports directly to the SVP, Media.
Candidates must reside within commuting distance of Mars United's Bentonville office.

• Serve as the owner and single point of contact to the client’s central Digital Commerce team for all cross‑retailer Commerce Media requests, updates, presentations, recaps/reports, education and thought leadership.
• Provide thought leadership, impacting/contributing to client’s way of doing business on an ongoing basis
• Act as a change agent/impact player from both an internal and external perspective – contributing to both client and Mars United Commerce's performance
• Work with the agency’s retailer‑specific Commerce Media and broader media buying teams to provide centralized support for strategy, planning, JBP negotiations, etc.; identify trends and key learnings across retailers; and drive consistency and standards across deliverables.
• Be the liaison to the client’s National Media team and agency and collaborate on strategies to strengthen connectivity and minimize duplication across Above the Line and Retail Media campaigns.
• Expand assigned business through identification of emerging opportunities and securing of incremental revenue and/or acquisition of new business
• Manage client budgets, ensuring profitability for Mars United Commerce and contributing to overall department bonus attainment
• Demonstrate financial acumen across standard business accounting/finance documents such as income statements, balance sheets, and sales reports
• Develop annual business plan, setting short‑and long‑term strategic course for growth of assigned business

• Commerce Media strategy experience within an agency, Retail Media Network or CPG brand/manufacturer; 12+ years preferred, but not required.
• Deep understanding of key components of CPG and retailer relationships, including Joint Business Planning, Top to Tops, and Channel and Category Strategies.
• Existing experience and relationships with key Retail Media Networks and third‑party Commerce Media partners.
• Collaborative approach to teamwork and problem solving.
• Passionate and dissatisfied with the status quo – always thinking of ways to improve and grow.
• Dynamic personality able to effectively engage and influence a variety of audiences, including senior clients.
• Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details.
• Strategic thinker in the development of Shopper Marketing programs and management of day‑to‑day business.
• Sound decision making ability rooted in agency, client, and industry knowledge.
• Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable…