Manager, Omni Marketing

Job Overview:

The shopper’s journey to purchase is a rapidly changing experience as the shopping environment evolves with new retail platforms and opportunities to grow, all of which require a seamless experience and voice to meet that shopper’s needs. To meet this changing landscape, Keurig Dr. Pepper (KDP) has created a high-performing team that integrates the eCommerce skills needed to succeed in today’s omnichannel retail environment combined with traditional shopper marketing expertise to drive conversion in an omnichannel world.

As the new KDP Manager of Omnichannel Marketing for Sam’s Club, you will drive conversion through digital marketing and traditional shopper marketing activities for all modalities (in-store, pickup, delivery, and ship-to-home) in the KDP portfolio.

The ideal candidate is a strategic storyteller with a growth mindset willing to roll up their sleeves to solve problems and share what they learn with their cross‑functional partners.

You will achieve your objectives by deeply understanding key performance metrics and strategic thinking to create joint business plans that influence key stakeholders and drive conversion to KDP products online, in‑app, and in‑store.

• Think: Track and analyze key performance metrics, including sales, traffic, conversion rates, and program performance data, to create a comprehensive commerce strategy designed to drive conversion at Sam’s Club.

• Collaborate: Develop collaborative partnerships with internal teams and retailer Marketing and Merchandising teams.

• Do: Expertly build and execute fully comprehensive omni‑marketing programs to exceed key success metrics, staying within budget parameters and working cross‑functionally with your agency partners.

• Share: Proactively share best practices with peers and cross‑functional partners.

• Shopper Marketing Expert: Leverages shopper insights, brand objectives, past program results, and customer objectives to develop and execute strategic omnichannel marketing plans for Sam’s Club.

• Deep Customer Expertise: Sam’s Club Member Access Platform expert at audience creation, analyzing program performance, and unlocking value‑added opportunities to drive conversion of KDP products at Sam’s Club.

• Desired Outcome: Create world‑class in‑store marketing activities that drive conversion at Sam’s Club and exceed KPIs across the shopper journey.

• Madrid Expert: Leverage Madrid and your deep customer knowledge to create an eCommerce strategy and execute that strategy to exceed company key performance metrics for Sam’s Club.

• Digital Shelf Expert: Deploy deep knowledge of how the Sam’s Club algorithms work to partner with cross‑functional teams to create/execute primary and secondary digital shelf strategies.

• Share of Voice Expert: Leverage your digital shelf expertise to continuously optimize product pages to drive visibility, search rankings, and conversion rates.

• Desired Outcome: Drive competitive eCommerce growth that Sam’s Club.

• Salary Range: $96,800 - $143,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility:
  Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

• Bachelor’s degree and minimum 5 years of commercial experience
• Prefer experience in “Fortune 500” company, or in a Pure Play ecommerce retailer, or in the Consumer Packaged Goods, Beverage, Small Appliance or related industries
• Must have demonstrated success creating Omni Marketing plans that drove dollar share growth in all modalities (in-store, pick‑up, delivery, and ship‑to‑home) by creating/executing digital shelf, paid media, and in‑store tactics
• Ideal candidate will have omnichannel marketing experience backed in real‑world tangible results.
• Well organized, disciplined planner and leader of change
• Demonstrated leadership skills, exhibiting a high degree of…