Sr Manager Shopper Marketing-Walmart Team

Sr Manager Shopper Marketing-Walmart Team

5 days ago Be among the first 25 applicants

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.

If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

• Lead the creation and execution of omni‑channel marketing campaigns that align with Bayer’s brand objectives and retailer strategies, engaging Walmart shoppers and driving conversion across various platforms.
• Operate at the intersection of Brand, Commercial Strategy, Ecommerce, Insights, Media Strategy, Media Activation, and Sales, collaborating to drive incremental growth for the D40 category and ensure cohesive marketing efforts.
• Serve as a senior subject matter expert in shopper marketing, influencing investment decisions and delivering best‑in‑class shopper marketing plans that meet Joint Business Plan goals, enhance profitability, and facilitate effective household growth.
• Create holistic omni‑channel strategies grounded in Walmart 1P Scintilla data, analyzing shopper behavior and category need states to design tactical plans and impactful creative.
• Develop learning plans for measuring each campaign’s effectiveness, using insights to inform future strategies and optimize ongoing initiatives.
• Champion continuous learning and education around retail, sharing thought leadership.
• Work closely with creative teams to ensure materials are engaging, brand‑aligned, and tailored to the Walmart shopper.
• Guide investment decisions and foster cross‑functional support for shopper marketing initiatives.

• Bachelor’s degree is required.
• Most experience should be in shopper marketing, specifically with Walmart as a retailer.
• Experience in other marketing areas is encouraged.
• Strong analytical capabilities, leveraging data to inform strategic decisions.
• Excellent verbal and written communication skills, able to influence stakeholders at all levels.
• Proven track record of leading cross‑functional teams and driving collaboration.
• Strategic mindset, capable of thinking creatively to solve complex challenges.
• Strong time‑management skills, with a history of effective planning and execution.

• M.B.A. preferred.
• Minimum of 5 years of progressive experience in the Consumer Packaged Goods (CPG) industry preferred.

Salary range: $ – $ (may vary by location and experience). Additional compensation may include a bonus or commission. Benefits: health care, vision, dental, retirement, PTO, sick leave, etc.

This posting will be available for application until .

Bayer offers a competitive compensation and benefits program. If you meet the requirements, we encourage you to apply now and impact our mission of Science for a better life.

Email:

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing and Sales

Bayer is an Equal Opportunity Employer/Disabled/Veterans. Bayer is committed to providing access and reasonable accommodations to individuals with disabilities. Bayer is an E‑Verify Employer.