Manager, Omni Marketing

4 days ago Be among the first 25 applicants

The shopper’s journey to purchase is a rapidly changing experience as the shopping environment evolves with new retail platforms and opportunities to grow, all of which require a seamless experience and voice to meet that shopper’s needs. To meet this changing landscape, Keurig Dr. Pepper (KDP) has created a high-performing team that integrates the eCommerce skills needed to succeed in today’s omnichannel retail environment combined with traditional shopper marketing expertise to drive conversion in an omnichannel world.

As the new KDP Manager of Omnichannel Marketing for Sam’s Club, you will drive conversion through digital marketing and traditional shopper marketing activities for all modalities (in-store, pickup, delivery, and ship-to-home) in the KDP portfolio. The ideal candidate is a strategic storyteller with a growth mindset willing to roll up their sleeves to solve problems and share what they learn with their cross‑functional partners.

You will achieve your objectives by deeply understanding key performance metrics and strategic thinking to create joint business plans that influence key stakeholders and drive conversion to KDP products online, in‑app, and in‑store.

• Think:
  Track and analyze key performance metrics, including sales, traffic, conversion rates, and program performance data, to create a comprehensive commerce strategy designed to drive conversion at Sam’s Club.
• Collaborate:
  Develop collaborative partnerships with internal teams and retailer marketing and merchandising teams.
• Do:
  Expertly build and execute fully comprehensive omni‑marketing programs to exceed key success metrics, staying within budget parameters and working cross‑functionally with your agency partners.
• Share:
  Proactively share best practices with peers and cross‑functional partners.

• Leverage shopper insights, brand objectives, past program results, and customer objectives to develop and execute strategic omnichannel marketing plans for Sam’s Club.
• Be a Sam’s Club Member Access Platform expert at audience creation, analyzing program performance, and unlocking value‑added opportunities to drive conversion of KDP products at Sam’s Club.
• Create world‑class in‑store marketing activities that drive conversion at Sam’s Club and exceed KPIs across the shopper journey.

• Leverage Madrid and your deep customer knowledge to create an eCommerce strategy and execute that strategy to exceed company key performance metrics for Sam’s Club.
• Deploy deep knowledge of how the Sam’s Club algorithms work to partner with cross‑functional teams to create/execute primary and secondary digital shelf strategies.
• Continuously optimize product pages to drive visibility, search rankings, and conversion rates.
• Drive competitive eCommerce growth at Sam’s Club.

• Salary Range: $96,800 - $143,000 (actual placement may vary based on experience, skills, and other factors).
• Benefits, subject to election and eligibility:
  Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement.
• Annual bonus based on performance and eligibility.

• Bachelor’s degree and minimum 5 years of commercial experience.
• Preferred experience in a "Fortune 500" company, a "Pure Play" eCommerce retailer, or the consumer packaged goods, beverage, or small appliance industries.
• Demonstrated success creating omni marketing plans that drove dollar share growth in all modalities by creating/executing digital shelf, paid media, and in‑store tactics.
• Omnichannel marketing experience backed by tangible results.
• Well‑organized, disciplined planner and leader of change.
• Strong leadership skills, high drive and energy, and ability to consistently produce results.
• Innovative and creative thinker and problem solver who can manage details without losing sight of the goal.
• Strategic thinker with strong negotiation and communication skills.
• PC proficient; able to develop oral and visual…