Sr. Director​/Commerce Media Lead, Walmart & Sam's Club

Company description

Mars United™ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.

These disciplines are powered by our industry‑leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at

The Sr. Director/Commerce Media Hub Lead serves as the retail media SME and the owner of retail media intelligence, best practices, and partnerships for the Walmart, Sam’s Club, BJs and Costco accounts, including its owned Retail Media Network and third‑party vendors within its media ecosystem.

In this role, you will be responsible for thought leadership, education, and internal/external training as well as the development of standards, guidelines, and templates to help drive best‑in‑class work across clients. You will also assist with client JBP negotiations and the facilitation of strategic partnerships.

PLEASE NOTE:
This is a hybrid role based out of our Rogers, Arkansas office and will require onsite engagement an average of 3 days/week. All candidates should be commutable to that location and available to work in a hybrid capacity at Groupe and client locations in and around the Bentonville/Rogers/Fayetteville area.

• Serve as the SME for internal teams and clients for omnichannel planning, media planning, KPI development, and recaps specific to Walmart, Sam’s Club, BJs, and Costco.
• Provide thought leadership, guidance, and training for internal and external audiences regarding Walmart, Sam’s Club, BJs and Costco account strategy and delivery.
• Retailer Media Network 101s.
• Manage JBP Prep/Negotiation Guidance for internal teams and clients.
• Served as the primary POC for Walmart, Sam’s Club, BJs and Costco retail media RFPs.
• Provide media planning guidance and support for Walmart, Sam’s Club, BJs and Costco.
• Serve as a key strategic partner and point of contact with 3P vendors working with Walmart Connect and MAP as well as with ...
• Serve as a key strategic partner and point of contact with Walmart Connect, Costco and MAP inclusive of outline of strategic focus with RMNs.
• Provide client‑specific thought leadership, trainings, and presentations.
• Serve as the key conduit and connection point between Search, Media, and eCommerce leadership teams and stakeholders for retail‑specific capabilities & partnerships including internal communication of opportunities.

• Bachelor’s degree in advertising, marketing, business, or related field; experience may be substituted.
• 8+ years of professional experience at a retailer, CPG, or marketing/advertising agency focusing on shopper, ecommerce, and media strategy specific to Walmart and Sam’s Club.
• Extensive experience working with and alongside retail‑specific media including Walmart Connect and other RMNs, , and 3P Vendors.
• Deep understanding of the strategic development of omnichannel shopper marketing programs,  space, and management of the day‑to‑day execution of related work.
• Prior experience developing and delivering media‑and shopper‑specific trainings, presentations, lunch‑and‑l‑learns, and other learning solutions to support the knowledge, growth, and development of media, marketing, and account services teams.
• Possess an entrepreneurial spirit and a "self‑starter" mentality with a deep sense of accountability, creativity, and resourcefulness.
• Highly collaborative but independently capable.
• Deep industry knowledge including current trends, consumer packaged goods and retailer information, and business best practices.
• Ability to motivate, inspire, and guide the work of a cross‑functional shopper…