Sr Manager, Sales Operations - Walmart, Sam's & eCommerce

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At Ferrara, Ferrero, Fox's Burton's, and The Fine Biscuits Company, we're loved by people of all generations for the joy we bring—and that joy is crafted by our people. Join us and explore a whole world to discover, where your passion will find its place.

Today, Ferrara is the #1 sugar confectioner in the U.S, with global sales in more than 40 countries. Ferrara boasts a passionate team of over 9,000 employees around the world who deliver and create hundreds of iconic and beloved products.

In the U.S., more than 67 million households annually enjoy our popular brands like NERDS®, Brach's®, Jelly Belly®, SweeTARTS®, Laffy Taffy®, and Trolli®. In Brazil, Dori has become a household name with snacking products that include brands such as Dori, Gomets, Pettiz, and Yogurte 100. And, in France, Carambar & Co have earned generations of loyal customers through the timeless appeal of iconic candy and chocolate brands such as Carambar, Lutti, Krema, Poulain, Vichy and Terry's.

A privately held company, Ferrara Group is headquartered in Chicago. Ferrara boasts a network of over 30 locations in North America, South America, Europe and Asia Pacific that includes manufacturing, distribution, sales, and R&D facilities.

Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for: effective communication including during in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.

The Sales Operations Sr. Manager is a key member of the Sales Operations team, responsible to drive forecast accuracy, performance reporting, and planning support for an assigned customer channel. This role ensures Sales Leadership has timely, fact-based visibility into channel performance and forecast risk.

The role partners closely with channel Sales leaders, Trade Marketing, Supply Chain and Finance to keep forecasts, plans, and reporting aligned with the VP of Sales Operations' broader IBP and commercial excellence agenda.

• Drive the weekly sales forecast for the assigned customer channel as part of the broader IBP process.
• Ensure forecast accuracy, accountability, and alignment with Sales, Finance, and Supply Chain for the assigned channel.
• Collaborate with Sales Pillars to feed channel-level forecast inputs and risk/opportunity commentary into the VP Sales Operations' consolidated forecast.
• If applicable, support translation of indirect volume (e.g., McLane, Coremark, and other distributors) into direct customer/channel planning.

Channel Performance Reporting & Diagnostics

• Develop and deliver insights explaining sales performance at the customer, brand, and initiative level within the assigned channel.
• Translate channel data into clear, concise recommendations for Sales and Sales Operations leadership.
• Prepare channel-level data and commentary for key planning forums, including:
  • Sales Intelligence & Sales Intelligence feeder meetings
  • Weekly sales volume update meetings
  • Sales DMR
  • PMR
  • Supply Review and IR meetings, as relevant to the assigned channel
• Support PS3 and Annual Sales Planning for the assigned channel with robust, fact-based analytics.
• Collaborate with Trade Marketing on channel plans grounded in market trends, customer strategy, and brand assumptions.
• Track post-launch performance against plan to improve future planning accuracy.

Data Integrity & Systems

• Maintain accurate, well-governed channel data to support reporting, forecasting, and decision-making.
• Partner with the Sales Systems & Data…