Senior Art Director, Multicultural Retail and Shopper Marketing

Company description

TWINOAKS is a shopper marketing agency, with a point of view. We strive to create meaningful connections between shoppers and brands, driving long term consumer purchases. TWINOAKS hand selects top talent, with expertise and experience with the nation's largest brands and retailers.

We’re looking for a bilingual English/Spanish Senior Art Director with extensive experience in multicultural and/or Spanish-language print-focused retail and shopper marketing work to join our team!

In this role, you will sit squarely at the intersection of multicultural shopper marketing, visual design, and creative concepting with an emphasis on brand, consistency, and craft. In partnership with cross-functional production, copy, design, and creative teams, you will work directly with the client to provide strategic creative recommendations that align with the client’s brand objectives and budget.

You will concept and design production-ready POS, POP, and other print-focused assets in support of in-store retail and shopper marketing campaigns for our premier alcoholic beverage client that are on-brand and consistent with the cultural nuances of the target audience. You will oversee, manage, and art direct photoshoots to create visual images that pop and will stop people in their tracks.

This is a role that blends hands-on design with creative concepting to deliver engaging, beautiful, high-impact work that is innovative, modern, on-brand, and culturally-relevant.

PLEASE NOTE:
This is a hybrid role that can based out of either our Chicago office or our Fayetteville, Arkansas office and will require onsite engagement an average of 3 days/week. All candidates should be commutable to one of those locations and willing to commit to a hybrid schedule.

ALSO

NOTE:

This role will require a candidate who is fully bilingual in English and Spanish.

• Develop creative concepts that meet client business and brand objectives and strategies while staying on-brand and culturally appropriate to the target audience
• Create English-language, Spanish-language, and bilingual production-ready design assets and materials including POS/POP displays, banners, signage, and similar in-store, retail, and shopper campaign deliverables
• Extend and evolve general market shopper and retail marketing campaigns for a multicultural audience
• Manage creative process on an ongoing basis throughout all stages of production
• Engage in new business presentations and spec work for potential clients
• In conjunction with the Creative Director, support and/or own design execution from concept through delivery, ensuring accuracy, clarity, and polish at every step
• Partner with cross-functional teams including production, design, copy, and client stakeholders to bring designs to life
• Maintain rigorous attention to detail, QA-ing designs for visual accuracy, brand alignment, cultural nuance, and campaign consistency
• Present work clearly and confidently, articulating design rationale and tradeoffs
• Support multiple concurrent projects and campaigns while managing priorities, timelines, and feedback efficiently

• 3+ years of professional experience in art direction or design with a focus on multicultural and/or Spanish-language shopper marketing or retailer promotions within an advertising agency, in-house agency, or consultancy environment
• Bachelor's degree in graphic design or a similar field preferred; experience may be substituted
• Fully bilingual in both English and Spanish
• Prior experience designing and concepting for print-focused multicultural shopper marketing and retail campaigns including in-store, POS, POP, displays, banners, etc.
• Prior experience working within or alongside the alcoholic beverage industry preferred
• An understanding of cultural nuances associated with Hispanic, Latino, and Mexican-American audiences
• Experience art directing photoshoots and integrating high-end photography into marketing displays and materials
• Experience extending physical/in-store retail and shopper campaigns into the digital space preferred
• Advanced proficiency in Adobe Creative Suite; additional experience with 3d/rendering tools preferred
• An…