Digital Experience Designer

Great Northern Equipment Distributing, Inc. manufactures and distributes top-quality equipment that you can trust and count on at an exceptional value. We provide quality products and trusted brands to the hardware, lawn & garden, rental, agriculture and power equipment industries. We continue to strategically partner ourselves with quality products, and incorporate smart business solutions that we can utilize across our business to provide our customers exceptional value.

Since we started in 1983, our goal has always been to understand our customer's business and develop a complete product and support solution that delivers exactly what you need.

• Competitive Pay: $65,000 - 80,000 annually, with your exact compensation personalized based on your skills, experience, and location. We believe in rewarding top talent with pay that reflects your value.
• Upon leader discretion, we support a hybrid work schedule for this position.
• Paid time off
• Holiday pay
• Referral bonus
• Employee Assistance Program
• 401K with employer match
• Excellent work/life balance
• Employee Discount & Free Rental Equipment Program
• Opportunity for internal growth and employee advancement

The Digital Experience Designer creates and implements intuitive, engaging, and conversion-focused digital experiences across the company’s eCommerce websites and digital marketing channels. Working at the intersection of design, marketing, and development, this role combines UI/UX design, visual design, prototyping, design systems, and hands-on HTML/CSS implementation.

The designer collaborates with functional stakeholders and development partners to translate customer needs and business requirements into responsive, accessible, and brand-consistent digital experiences. The role also contributes to digital marketing creative, web content, packaging, brand applications, and photography/video direction as needed.

• Design and continuously improve customer-centered experiences across eCommerce websites and related digital touchpoints.
• Create intuitive, responsive, and conversion-focused experiences that improve product discovery, engagement, usability, and customer satisfaction.
• Translate customer needs, business requirements, and stakeholder priorities into effective digital solutions.
• Use research, analytics, testing, prototyping, and UX best practices to inform design decisions and ongoing optimization.

• Contribute to and help evolve digital design systems, UI standards, reusable components, and templates that improve consistency and development efficiency.
• Maintain design patterns that align with brand standards, accessibility requirements, responsive design principles, and implementation needs.
• Identify opportunities to modernize interface patterns and improve design-to-development handoffs.

• Translate approved designs and prototypes into production-ready HTML/CSS within established eCommerce platforms and development frameworks.
• Create responsive, accessible, and reusable front-end components and styles.
• Collaborate with internal and external development resources to resolve implementation issues and ensure the final experience accurately reflects approved designs.

• Participate in established design and development workflows, including source control, development and staging environments, quality assurance, and release processes.
• Review implementations for design accuracy, usability, responsiveness, accessibility, and cross-browser compatibility.
• Contribute to documentation, standards, and handoff practices that improve the efficiency and quality of digital experience delivery.