Branch Retail Manager

Branch Retail Manager at Southern Bank Primary Purpose of Job

Responsible for the overall sales, production and profitability of the retail branch, including operations, product sales, customer service, community involvement, and security and safety in accordance with the Bank’s objectives. Develops new deposit business; provides a superior level of customer relations and promotes the sales and service culture through coaching, guidance and staff motivation. Strives to achieve individual and branch goals through new business sales, referrals and retention of account relationships.

Provides leadership, training and supervision; delegates day‑to‑day operations to branch personnel as necessary.

• Southern Bank team members are a family, rooted in the communities we serve and working together to be the best in our industry, utilizing innovative ideas and strong products. The Southern Bank Patch illustrates these ideals.
• Ensures the confidentiality of customer non‑public personal information and secures information systems to comply with bank regulations.

• Takes the lead in acquiring, expanding and retaining customer relationships by partnering with Loan Officers or Community Bank Presidents to develop a business development strategy and by partaking in business calls;
• Develops new customer relationships and/or retains and expands existing relationships by proactively listening and identifying customer opportunities utilizing fundamentals of cross‑selling to achieve personal and branch goals and when necessary will work cooperatively with appropriate internal team members;
• Proactively educates customers on utilizing available access channels;
• Resolves customer complaints promptly and effectively. Takes responsibility for all customer complaints and problems until resolved;
• Implements strategies to achieve sales benchmarks and objectives;
• Prepares and compiles more complex new customer data to open new accounts including, but not limited to, commercial/business checking, individual, retirement accounts, trusts, estates, IOLTA’s, representative payees, etc.;
• Maintains thorough knowledge of bank regulatory requirements included, but not limited to, Bank Secrecy Act, Regulation CC, Regulation E, Customer Privacy and Information Security;
• Maintains proficiency in bank products and services such as internet banking, bill pay, mobile banking, mobile deposits, card valet and other customer products;
• Actively participates in business development opportunities (e.g. phone out‑reach, community events or groups, meetings with local businesses) to establish visibility in the community and drive business to the branch; and,
• Maintains the level of trustworthiness, character, professionalism, confidentiality and honesty in dealing with internal or external customers.

• Reviews the qualifications of all applicants and employees to ensure qualified individuals are treated in a nondiscriminatory manner when hiring, promoting, transferring and terminating actions;
• Addresses and resolves employee issues;
• Facilitates training on new branch initiatives, marketing and new products by working with the Regional Operations Coordinator;
• Works with the Community Bank President in order to promote teamwork in the branch to ensure a positive overall customer experience in all huddles, branch communications and meetings;
• Motivates employees by incorporating the Bank’s Patch and the branch’s goals into daily communications and by recognizing and rewarding staff for their contributions;
• Coaches and develops the sales and service skills of branch team members;
• Supervises and observes employees in action; provides both formal and informal coaching on an ongoing and consistent basis to establish best sales practices and to provide excellent customer service; and,
• Determines performance appraisal and rating, delivers performance reviews to subordinates and recommends merit increases for all direct reports.

• Plans, coordinates, and monitors the overall activities and operations of the branch, including tracking and monitoring sales, customer service, and…