CRM Salesforce Business Administrator

Join Imperial Brands – a truly inclusive and innovative global FMCG business, powered by 25,000 colleagues across the world.
CRM Salesforce Business Administrator
We’re looking for a CRM Salesforce Business Administrator to join our team in Rome, playing a key role in supporting our Sales Force through high-quality data, insightful reporting, and effective CRM management. This is a fantastic opportunity to work at the heart of our commercial operations, ensuring our CRM platform delivers accurate, reliable insights that drive performance and inform decision‑making.
Principle Accountabilities

Manage, maintain and enhance Salesforce CRM and BI systems, collaborating with offshore technical teams
Ensure data integrity through effective data mining, maintaining accuracy and consistency across systems
Lead UAT testing, support release cycles and drive continuous system improvements
Configure Salesforce, including data mapping, workflow design and sales process optimisation
Produce and maintain user documentation, training materials and provide ongoing user support
Develop and deliver reports, dashboards and KPI analysis, including ad hoc performance insights for Trade & Sales initiatives

Skills and Experience Required

Demonstrated experience in Business Intelligence and CRM administration, with a strong understanding of data‑driven performance management
Advanced proficiency in Microsoft Office, particularly Excel and Access, including the development of VBA and macros to automate processes
Working knowledge of Salesforce CRM to support sales force management and reporting
Solid understanding of CRM and BI system architecture, with the ability to optimise data structures and workflows
Strong analytical mindset with a passion for numbers, performance tracking, and problem‑solving
Excellent communication and interpersonal skills, with the ability to work proactively and effectively within cross‑functional teams in a multinational environment

What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants.
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