Freelance Digital Marketing Specialist

ZONA
20 MILANO is a Made in Italy slow fashion brand. Our refined and sophisticated collections draw inspiration from the authenticity of Italian craftsmanship and expertise, blending contemporary, deconstructed designs with classical elements to create a sense of essential, minimalist structural purity. The brand offers gender-neutral clothing, accessories, and a range of lifestyle products, crafted using sustainable materials to align with its commitment to environmental responsibility.

We are currently looking for a freelance Digital Marketing Specialist to support the brand’s awareness and international digital visibility.
Main Responsibilities   Management and optimization of paid advertising campaigns (Meta, Google Ads, TIKTOK, etc.)
SEO strategy and website optimization
Performance tracking, reporting, and analytics
Digital budget planning and media allocation
Coordination with the brand’s creative and marketing team
Monitoring traffic, customer acquisition, and campaign ROI
IT coordination and digital tracking support when needed
Requirements   Previous experience in fashion, luxury, lifestyle, or contemporary brands
Strong knowledge of Meta Ads Manager, Google Ads, TIKTOK, SEO, and analytics tools
Ability to independently manage campaigns and performance optimization
Understanding of luxury brand positioning and visual communication
Analytical mindset combined with creative sensitivity

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