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Digital Marketing Manager

Job in Rome, Lazio, Italy
Listing for: Air Apps
Full Time position
Listed on 2026-06-05
Job specializations:
  • IT/Tech
    Digital Marketing, SEO, Social Media Marketing
  • Marketing / Advertising / PR
    Digital Marketing, SEO, Social Media Marketing
Job Description & How to Apply Below
About Air Apps    At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.
Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.
Join us on this journey to redefine resource management—and change lives along the way.

The Role    As a  Digital Marketing Manager   at Air Apps, you will be responsible for  planning, executing, and optimizing online marketing campaigns   across multiple channels. You will oversee  SEO, SEM, paid advertising, and digital content strategies   to drive traffic, engagement, and conversions.
This role requires a  data-driven mindset  , expertise in  performance marketing  , and the ability to create compelling digital campaigns that maximize ROI.
This is a  fully onsite position  , based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment.  We are open to support with relocation efforts.

Responsibilities       Develop and execute  multi-channel digital marketing campaigns  , including  SEO, SEM, PPC, display ads, and paid social media  .

Optimize  Google Ads, Meta Ads, and other paid acquisition channels   to drive growth.

Conduct  keyword research, on-page optimization, and link-building strategies   to improve organic search rankings.

Analyze  campaign performance metrics  , A/B test ad creatives, and optimize ad spend for maximum efficiency.

Collaborate with content and design teams to create  engaging ad copy, landing pages, and marketing assets  .

Track  key performance indicators (KPIs)  , generate reports, and provide insights to improve marketing strategies.

Manage  email marketing campaigns   and customer acquisition funnels.

Stay updated on  industry trends, algorithm updates, and new digital marketing technologies  .

Develop  retargeting and customer segmentation strategies   to improve user retention and lifetime value.

Requirements       Around  4+ years   of experience in  digital marketing, performance marketing, or growth marketing  .

Strong expertise in  Google Ads, Facebook/Meta Ads, Linked In Ads, and other paid media platforms  .

Experience with  SEO tools   (Google Search Console, Ahrefs, SEMrush, Moz) and  keyword research strategies  .

Hands‑on experience with  Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO)  .

Knowledge of  A/B testing, landing page optimization, and marketing automation tools  .

Ability to analyze  campaign data and optimize ad spend for ROAS and CAC  .

Experience with  email marketing and CRM tools   (e.g., Mailchimp, Hub Spot, Klaviyo) is a plus.

Strong copywriting skills for  ad creatives, landing pages, and social media campaigns  .

Ability to work in a fast‑paced, data‑driven environment with cross‑functional teams.

What benefits are we offering?
Apple hardware   ecosystem for work.

Annual Bonus

Top‑tier Health and Life Insurance   for peace of mind.

Transportation Budget   to support your commute needs.

Coverflex   benefits package for meal allowances, well‑being, and more.

Childcare   support.

Air Conference   - an opportunity to meet the team, collaborate, and grow together.

Pension Fund   to support your long‑term financial planning.

Urban Sports Club   membership to keep you active.

Meals 100% free   at the hub.

Diversity & Inclusion    At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
Application Disclaimer    At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.

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