Lead Weather

Position: Lead Growth 1Weather
About 1

Weather:  1

Weather is a leading weather app dedicated to delivering hyperlocal and accurate weather insights to millions of users globally. Our mission is to empower individuals with timely weather information through innovation and user-friendly technology. With a strong focus on location-based insights and community engagement, we’re looking for a Growth Lead to help scale our user base and drive meaningful impact.
Growth Strategy  Develop and execute a comprehensive growth strategy to drive user acquisition, activation and retention. Identify new market opportunities and create plans to penetrate them effectively.
User Acquisition  Design and manage data-driven campaigns across multiple channels (organic, paid, partnerships). Optimize app store presence to improve visibility and conversion rates (ASO). Test and scale innovative acquisition tactics leveraging location-based services and community involvement.
Retention & Engagement  Build personalized user engagement strategies leveraging 1

Weather’s unique features like location chips and hyperlocal insights. Partner with product and UX teams to create features that drive habit formation and user stickiness. Implement push notifications and in-app campaigns to keep users engaged.
Data & Analytics  Set and monitor KPIs to measure the success of growth initiatives. Use analytics tools to understand user behavior and identify areas for improvement. Conduct A/B testing to optimize campaigns, features, and user flows.
Cross-functional Collaboration  Work with product managers, designers, and engineers to prioritize growth-focused product changes. Collaborate with the marketing team on brand messaging and creative campaigns. Partner with sales and customer success teams to align on growth-driven objectives.
Leadership  Mentor and guide team members focused on growth initiatives. Advocate for a growth-oriented mindset across the organization.
Qualifications

Experience:

5+ years in growth, marketing, or product roles, preferably in a tech-driven or mobile-first company.
Skills   Proven track record in scaling user bases for apps or digital platforms.
Expertise in push notifications and in-app campaigns.
Expertise in paid acquisition channels (Google Ads, Meta, programmatic, etc.) and organic growth (SEO, ASO).
Strong analytical mindset; proficiency with tools like Google Analytics, Mixpanel, or similar.
Deep understanding of growth loops, funnel optimization, and retention metrics.
Behavioral   Entrepreneurial mindset with a bias for action.
Excellent communication and collaboration skills.
Ability to thrive in a fast-paced, results-oriented environment.

What We Offer   Competitive salary and equity options.
Flexible working environment.
Opportunity to work with a talented, mission-driven team.
Resources for professional growth and career advancement.
A chance to shape the future of weather technology and impact millions of lives daily.
InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.

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