Accessories Marketing & Communication Manager

Position: ACCESSORIES MARKETING & COMMUNICATION MANAGER
Posizione
This role is responsible for defining and implementing the global marketing and communication strategy for the Accessories division, ensuring a strong positioning and market resonance aligned with Bvlgari's brand values. This role actively collaborates with internal teams and external functions to optimize the visibility of Accessories creations and collections, consolidating the brand's reputation and engagement globally.

Main Accountabilities

Strategic Planning & Execution:

Develop and implement the annual marketing and communication strategy for the Accessories category

Identify and integrate Accessories into the broader Bvlgari calendar, proposing opportunities for one-brand synergies

Cross-Functional Coordination:

Drive integrated communication efforts by coordinating with internal Brand and Communication teams (e.g., Celebrity, Events, Social Media, Media, Product Marketing, Trade Marketing, Image) to ensure message alignment

PR & Editorial:

Execute a strong global editorial placement strategy for key launches, aligning with markets to amplify messages

Manage external consultants for consistent activation of PR activities.

Organize and manage interviews for the Accessories Managing Director and the Creative Director

Global Event & Fashion Week Presence:

Provide strategic support for the annual global LG&A event (briefing, planning, and post-event amplification)

Coordinate Paris Couture and Milan Fashion Week presentations for targeted press

Organize strategic meetings for the Creative Director during these events

Contribute strategic insight to identify key trend moments (e.g. Fashion Weeks, Design Weeks, etc.) and coordinates with Celebs team to recommend relevant Key opinion leaders and trendsetters.

Market Visits & Local Engagement:

Ensure a unified approach during market visits through clienteling events, editor meetings, and cultural activations

Create meaningful local moments to enhance brand relationships and visibility

Responsabilità del lavoro
Technical Skills

Proven experience in defining and implementing global marketing and communication strategies, preferably in the luxury sector (Accessories as a plus)

Solid knowledge of PR dynamics and media relations (print, influencers, digital)

Competence in managing high-profile events and fashion shows

Ability to analyze market data and campaign performance

Excellent knowledge of digital communication and social media platforms and tools

Fluency in written and spoken English; knowledge of other languages is a plus

Soft Skills

Leadership and coordination

Effective communication

Strategic vision and thinking

Results Orientation:

Proactivity and Flexibility

Informazioni aggiuntive per i candidati
For new joiners in this role in Italy, the initial annual gross salary is EUR 60.000

This salary has been determined on the basis of objective and gender-neutral criteria and corresponds to the compensation normally granted for this position at the time of publication of this job posting. Actual compensation may vary depending on factors such as your unique combination of experience and skills, seniority, and current organizational needs.

This role also provides for participation in a bonus scheme, at Bulgari’s discretion, based on factors such as individual and/or company performance.

In addition to the benefits provided by law, further benefits may be granted in accordance with current company policies.

The employment relationship will be governed by the provisions of the applicable national collective bargaining agreement (CCNL Terziario, Distribuzione e Servizi), as applied by Bulgari in Italy.

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