Product Marketing & Growth Manager

Product Marketing & Growth Manager ut the role Satispay is developing an all-encompassing financial ecosystem designed to streamline everyday transactions and personal finance management for a rapidly expanding user base of six million people. The company seeks a strategic leader who will spearhead product introduction initiatives while simultaneously driving scalable growth across multiple channels. This position sits at the intersection of marketing strategy and product development, requiring someone who can translate complex financial offerings into compelling market narratives.

The successful candidate will play a pivotal role in shaping how millions of users discover and engage with new platform capabilities.
Key facts

Location:

Milan, Italy Engagement:
Full-time Compensation: 40,000 to 52,000 EUR gross per annum Team:
Growth and Marketing
What you'll do   Architect comprehensive marketing strategies that support the successful introduction of new product capabilities and feature enhancements to the market.
Collaborate extensively with Product, Customer Relationship Management, Revenue Operations, Performance Marketing, and Creative teams to develop precise messaging frameworks and establish strong market positioning.
Oversee and optimize acquisition channels tailored to specific demographic segments and customer personas to maximize reach and conversion rates.
Work closely with the CRM department to develop and execute retention strategies that keep users actively engaged with the platform over time.
Analyze campaign performance metrics on an ongoing basis and make data-informed adjustments to ensure alignment with overarching business objectives.
Develop go-to-market playbooks that can be replicated across different product launches and market segments.
Identify growth opportunities through market research, competitive analysis, and user behavior insights to inform strategic planning.
Create compelling value propositions that resonate with target audiences and differentiate Satispay from competitors in the financial technology space.
Establish key performance indicators and reporting frameworks to measure the effectiveness of marketing initiatives and growth campaigns.
Coordinate cross-functional project timelines to ensure seamless execution of product launches from conception through post-launch optimization.
Build relationships with external partners and stakeholders to amplify marketing reach and explore collaborative growth opportunities.
Contribute to the evolution of the growth marketing function by implementing best practices and innovative approaches to user acquisition.
Requirements   Demonstrated professional experience in marketing roles with particular emphasis on orchestrating product launches, developing go-to-market strategies, and executing user acquisition campaigns.
Proven capability to manage multifaceted projects while coordinating effectively across numerous internal departments and stakeholder groups.
Strong analytical orientation with the ability to interpret complex data sets and convert findings into practical, actionable recommendations.
Native or fluent proficiency in Italian language for local market communications and stakeholder interactions.
Strong command of English for international collaboration and documentation purposes.
Excellent communication skills with the ability to present ideas clearly to both technical and non-technical audiences.
Track record of achieving measurable results in growth-oriented marketing positions.
Nice to have   Previous experience working with business-to-business product offerings and understanding the nuances of B2B marketing cycles.
Familiarity with the fintech industry or financial services sector and its unique regulatory and competitive landscape.
Background in startup or scale-up environments where agility and resourcefulness are essential.

Experience with marketing automation platforms and growth hacking methodologies.
Skills & tools   Project management and cross-functional coordination
Stakeholder management and executive communication
Data analysis and performance measurement
B2B marketing strategy development
User acquisition funnel optimization
Retention planning and lifecycle marketing
Go-to-market strategy execution
Campaign performance tracking and optimization
Practical notes   This position follows a hybrid working arrangement that requires physical presence in the Milan office three days each week, specifically on Tuesday, Thursday, and one additional flexible day of your choosing.
Comprehensive private health insurance coverage extends to both you and your immediate family members.
Mental wellness support is available through the Serenis platform, providing access to psychological counseling services.
Regular mental health workshops are organized to promote overall employee wellbeing and work-life balance.
Participation in the company stock option plan allows you to share in the long-term success of the organization.
Daily meal vouchers are provided to…