Trade Marketing & Sales Support Manager, Theatrical Distribution, Italy, MGM Studios

Position: Trade Marketing & Sales Support Manager, Theatrical Distribution, Italy, Amazon MGM Studios
Amazon MGM Studios seeks a Trade Marketing & Sales Support Manager for Theatrical Distribution in Italy who will be responsible for developing and executing co-operative trade marketing campaigns with cinema circuits while providing essential sales support to maximize commercial performance across the theatrical slate. This dual-function role combines strategic marketing partnerships with operational sales execution, working closely with exhibitors to optimize both promotional impact and booking performance.

The position translates release strategies into circuit-specific marketing activations while supporting session planning, bookings management, and box office analysis. This position reports to the Heads of Italy Theatrical Marketing & Distribution.

The applicable collective agreement for this role is CBA for employees of Telecommunication Sector. The position is classified at level 7 or above, depending on the candidate's skills, competences and experience.

Key job responsibilities

Trade Marketing & Exhibitor Partnerships:

- Develop and maintain strategic relationships with cinema circuit marketing teams to create effective and innovative marketing campaigns that connect target audiences for all theatrical releases - Negotiate co-op marketing agreements with circuits, including budget arrangements, sequential activation, flighting, promotional commitments and marketing deliverables
- Coordinate joint and integrated promotional activities including in-cinema displays, website and lobby takeovers, premium format promotions, and digital signage campaigns, point of sale & concession campaigns
- Coordinate the production and delivery of circuit-specific marketing assets including standees, posters, digital content and co-branded materials
- Track and report on co-op marketing campaign effectiveness and return on investment by circuit
- Provide market intelligence from circuit partners to inform marketing campaign development and sales negotiations
- Support competitive intelligence across the Italy and key international markets, including promotional strategies and release positioning
- Analyze correlation between marketing spend by circuit and box office and market share performance to optimize future campaigns
- Coordinate with the Int’l Marketing team on extensions of global exhibitor initiatives and PLF partner materials
- Manage trade marketing budgets and reconcile co-op marketing expenditures with cinema circuits including processing invoices and tracking payments for circuit marketing partnerships in coordination with Finance team Sales Support & Account Management:

- Assist in executing sales strategies across theatrical releases that align with commercial objectives
- Support and monitor independent exhibitor bookings, holdovers, ensuring accurate records of sales terms and payments in coordination with Finance team - Establish and cultivate strong working relationships with exhibitors, serving as a key point of contact for both marketing and sales matters

Operations & Materials Management:

- Partner with Sales & Operations to coordinate end-to-end delivery of materials, trailers, posters and promotional materials to exhibitors across Italy, coordinating with tech suppliers and Content Delivery Service providers
- Manage the planning, production, classification and delivery of trailers and promotional assets across the Italy
- Assist with premiere events, special screenings and experiential marketing activations in partnership with cinema circuits across the Italy
- Create and implement strategic framework and execution of internal and external screening programs in collaboration with marketing, publicity, and social
- Support the development and implementation of exhibitor conventions, trade shows and industry events including co-ordination and production of materials, on-site activations and presentation keynotes

Basic qualifications

- Experience with Microsoft office tools like Word, Excel, Outlook, and One Note, or experience with computer skills, including proficiency in MS Office (Word, Excel, PowerPoint)- Experience communicating with a wide range of stakeholders, including colleagues and…