E-Commerce Conversion & Digital Shelf Specialist IT

Position: E-Commerce Conversion & Digital Shelf Specialist IT, 148)
At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All . We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone , we are the people behind the brands you trust.

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Description Overview  The E-Commerce Conversion & Digital Shelf Specialist plays a key role in optimizing online product visibility, content quality, and conversion performance across Amazon,other marketplace platforms and online players.
The candidate supports the enhancement of the entire shopper journey, from product discovery and search visibility to purchase conversion, through data analysis, digital shelf optimization, marketplace best practices, and emerging AI-powered solutions.
He/she combines strong analytical skills with hands‑on ecommerce experience, leveraging data and insights to improve product performance, drive conversion, and support sustainable business growth. Working cross-functionally with Marketing, Sales, Regulatory, and Retail Media teams, the Specialist contributes to the delivery of best-in-class product content and an outstanding online shopping experience
Scope of the Role   Digital Shelf Optimization
Monitor and analyze digital shelf performance using Profitero or similar tools.
Action on key metrics including:  Share of Search
Content Quality Scores
Competitive Benchmarking
Pricing and Visibility Performance

Identify opportunities to improve product discoverability and conversion.
Product Content Excellence
Support the optimization of Product Detail Pages (PDPs) across Amazon, other marketplaces and online players.
Improve:  Product titles
Bullet points
Product descriptions
Images and A+ Content

Implement keyword strategies to increase visibility and organic ranking.
Conduct regular content audits and recommend improvements.
Conversion Optimization
Analyze shopper behavior and performance data throughout the ecommerce funnel.
Monitor:  Organic visibility
Traffic performance
Click-through rates
Conversion rates

Support testing and optimization initiatives aimed at increasing sales performance.
AI‑Driven Content Enhancement
Leverage AI tools to improve content quality and productivity.
Optimize content for AI-powered search and discovery environments.
Stay informed on emerging trends in AI, ecommerce, and digital shelf management.
Strongly partnering
-with Marketing, Sales, Regulatory, and Category teams to ensure content accuracy and consistency.
Collaborate with Retail Media - to support campaign effectiveness through high-quality PDP content.
Reporting & Insights
Prepare performance reports and dashboards.
Translate data into actionable recommendations.
Support the implementation of continuous improvement initiatives based on performance insights.
KPI
Conversion Rate (CVR)
Share of Search
Organic Visibility
Digital Shelf Content Score
Sales Growth on Priority SKUs
Content Compliance and Completeness
Contribution to Revenue Growth and Media Efficiency
Experience Required
Minimum 4 years of experience in ecommerce / marketplace environments
Fluent English
Strong experience with Amazon ecosystem (Vendor or Seller)
Data-driven mindset with mandatory experience in tools such as Profitero (preferred) or equivalent
Solid knowledge of:  marketplace SEO
ranking algorithms
conversion optimization

Experience or strong interest in:  AI / Generative AI applied to ecommerce
content optimization for LLMs and AI-driven discovery systems
use of AI tools for content generation, testing, and performance improvement

Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development…