Job Description & How to Apply Below
Summary:
Senior Product Marketing Manager who owns the integrated marketing plan with budgetresponsibility, drive demand generation and market awareness for HCLSoftware’sorchestration-led portfolio, leading cross-functional teams to generate pipeline and accelerateadoption—especially for Automation Orchestration (HWA, UnO)
Key Responsibilities:
Portfolio Positioning & Messaging:
Define and maintain clear, differentiated messaging across Automation (HWA, UnO), Dev Ops (Loop platform and related offerings), and Mainframe—anchored on orchestration as the enterprise control layer.
Automation Orchestration Priority:
Lead value propositions and competitive positioning for HCL’s Automation Orchestration strategy, positioning UnO and HWA as the foundation for process, hybrid, and agentic orchestration.
Demand Generation & Digital Campaigns:
Drive comprehensive, multi-channel digital marketing campaigns to build market awareness and generate high-quality leads—supporting both on-prem and SaaS offerings, with measurable pipeline impact.
Analyst Recognition & Market Proof:
Amplify analyst recognitions, reports, and market validations through campaigns, sales assets, and partner communications to reinforce credibility and accelerate buyer confidence.
Sales, Partner & Geo
Collaboration:
Partner closely with Geo marketing and sales teams to design and execute regional lead-generation initiatives, events, webinars, partner campaigns, and account-based motions aligned to local priorities.
Sales & Partner Enablement:
Develop compelling enablement assets (core decks, solution briefs, use-case narratives, competitive positioning) that help sales teams and partners convert demand into qualified opportunities.
Customer Value Storytelling:
Build and scale customer success stories, references, and ROI narratives that demonstrate how orchestration connects automation, Dev Ops, and mainframe workloads into tangible business outcomes.
Ideal Candidate Profile:
A senior product marketing leader with strong experience in enterprise automation, orchestration software, capable of translating complex technologies into clear, outcome-driven messaging and, with a proven ability to partner with Geo teams and sales to generate pipeline and accelerate SaaS adoption.
A confident communicator and structured team manager, able to balance creativity with execution discipline in competitive, fast-moving markets.
Mandate
Skills:
Software Product Marketing:
Ability to define clear positioning and messaging for complex enterprise software portfolios.
Demand Generation:
Experience driving digital and field campaigns that generate qualified leads and pipeline, including SaaS.Sales & Geo
Collaboration:
Proven ability to work closely with sales, Geo marketing, and partners to support regional initiatives.
Market Proof & Storytelling :
Skill in using analyst recognition and customer success stories to build credibility and support sales.
People & Cross-Functional Leadership :
Experience leading teams and influencing large, cross-functional groups to deliver shared outcomes.
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