Influencer & Community Manager

Job Location ROME GENERAL OFFICEJob Description Influencer & Community Manager Do you have a passion to build brands consumers cannot live without? Do you want to be developed by top-caliber brand builders, and unleash your brand management potential?

Marketing is at the core of P&G.

Your role will be to build brand equities to fully meet consumers’ needs and become the preferred product choice in your market; to build and deliver winning business strategy based on superior understanding of the consumers, customer and competitive and ambitious environment.

As a Influencer & Community Manager you will have responsibilities on:

Defining influencer and creator engagement strategies in partnership with Brand and Media Managers.

Identifying, evaluating, and selecting influencers and creators to support brand objectives.

Leading the development of creative briefs and campaign guidance for influencers and creators.

Building and maintaining strong relationships with influencers, creators, agency partners, and talent representatives.

Ensuring high-quality content delivery and premium campaign execution across all collaborations.

Owning end-to-end campaign execution, including briefing, content rollout, performance tracking, optimization, and ROI evaluation.

Engaging with audiences across key social platforms, fostering community engagement and advocacy around brand campaigns and creator content.

Driving user-generated content (UGC) and advocacy initiatives to amplify consumer voices and strengthen brand communities.

Monitoring social conversations, community sentiment, competitor activity, and emerging industry trends to identify opportunities and manage potential risks.

Managing and continuously evolving influencer, creator, and agency databases to support future best-in-class partnerships.

Leveraging social listening and campaign insights to develop recommendations and advocacy business cases for the assigned scope.

Create and adapt content for digital channels, including ad copy, creative concepts, briefs, storyboards and platform-specific assets.

Leverage AI-powered tools to accelerate content ideation, asset adaptation and creative testing.

Translate audience, platform and performance insights into actionable creative recommendations to improve campaign effectiveness.

Drive creative testing roadmaps and continuously optimize content based on performance data and business objectives.

What we offer you:

Responsibilities as of Day 1 – You will be given specific projects and responsibilities working on real and live business challenges, just like a true P&Ger;

Continuous coaching – You will work with passionate people and receive both formal training as well as day-to-day mentoring from your manager;

Dynamic and respectful work environment – Employees are at the core, we value every individual and encourage initiatives, promoting work/life balance.

Job Qualifications Experience in influencer marketing, social media, brand partnerships, account management, or a related field, gained within an agency, brand, or client-side environment.

Experience managing social media communities, audience engagement, advocacy programs, or user-generated content (UGC) initiatives is an advantage.

Experience with in the beauty, luxury, fashion, or premium consumer goods industry is a strong advantage.

Strong project management and stakeholder management skills, with the ability to manage multiple priorities simultaneously.

Analytical mindset with the ability to assess campaign performance, identify insights, and translate them into recommendations.

Highly organised, proactive, and capable of working independently while collaborating effectively across teams.

Curious, accountable, and passionate about staying ahead of digital, social…