Vice President of Marketing

About Us

BW Packaging is driving performance at the intersection of people, technology, and customer care. As part of the privately held Barry Wehmiller family, we unite a global team of packaging experts with a clear purpose:
People Who Care, Building Solutions that Perform. We take on our customers’ toughest challenges as our own — delivering both innovative and enduring solutions that set the standard for value and performance. Our strength comes from our people and the power of our brands — trusted names in packaging that are known worldwide for engineering excellence, application expertise, and lifetime commitment to customer success.

Truly Human Leadership guides our belief that exceptional business results and profound respect for people together provide the foundation of enduring success. We are committed to forging lasting partnerships with our customers, earning their trust through integrity, expertise, and execution. With our full range of packaging solutions and long-term partnership and service, we help customers achieve operational excellence today while building the future of packaging together.

The Vice President of Marketing is a results-driven executive responsible for leading marketing strategy and execution that fuels commercial growth, customer engagement, and brand visibility across Packaging’s global footprint. Reporting to the Chief Product & Marketing Officer (CPMO), this leader drives integrated marketing efforts and oversees core functional areas including Demand / Lead Generation, Brand & Content, Customer & Market Insights, and Regional Marketing (e.g., EMEA), along with a shared services pool of analysts, content creators, and campaign specialists.

In addition to leading execution, the VP sets the long-term strategic direction for the global marketing function, ensuring alignment with enterprise priorities and deep partnership with Sales, Product, and Executive Leadership. This is a leader-of-leaders role, responsible for building scalable capabilities, developing high-performing talent, and delivering measurable impact across the customer journey. Success in this role requires a growth-minded brand builder — energized by evolving customer needs, creative differentiation, and cross-functional orchestration.

• Lead the execution of integrated marketing campaigns that drive pipeline growth, customer retention, and commercial enablement.
• Manage the global marketing planning process, including budget allocation and program delivery, with clear KPIs and accountability.
• Ensure operational excellence and high-quality delivery across all marketing initiatives.
• Oversee development of commercial enablement tools that support sales effectiveness, product positioning, and customer engagement.

• Define and evolve the global marketing strategy in alignment with business objectives and growth priorities.
• Partner closely with Sales and Product leadership to ensure marketing plans support go‑to‑market alignment, product positioning, and persona-based engagement.
• Partner with Portfolio and Innovation Leaders to translate product strategy and technical innovation into compelling go‑to‑market narratives and launch plans.
• Identify and translate market trends and growth opportunities into actionable marketing strategies and initiatives.

• Own the global brand strategy and ensure a consistent voice, design, and message across all touchpoints.
• Oversee the content strategy and editorial calendar, ensuring alignment with thought leadership, demand generation, and customer engagement goals.
• Ensure digital marketing channels — including SEO/SEA, email, and social media — are fully integrated into campaign strategies and measured for effectiveness.
• Oversee communication strategy, including global events, trade shows, media relations, PR, and industry association engagement, ensuring a consistent and visible brand presence.
• Ensure internal brand alignment – creating tools and messaging that enable all employees to serve as brand ambassadors.

• Develop and execute…