GTM Marketing Specialist

GTM Marketing Specialist - Performance Based | Profit Share | Potential Equity

Product:
Recruitment Subscription Service

Engagement Type:
Flexible / Performance Led

Compensation:
Performance Based + Profit Share + Potential Equity

Sourcefully is building something different.

We are a subscription based recruitment solution designed for modern businesses that want a smarter, more predictable way to attract talent. The product is live, the proposition is clear, and early interest is strong. Now we are looking for the right person to take ownership of growth.

This is not a standard marketing role. It is a genuine opportunity to shape, build, and drive the go to market strategy of a growing product.

We are looking for a commercially driven GTM Marketing Specialist to lead demand generation and drive sign ups for Sourcefully.

You will not be inheriting a rigid strategy. You will be building it.

You will not be supporting a sales function. You will effectively own it.

• Designing and executing the go to market strategy
• Identifying the highest leverage acquisition channels
• Driving qualified sign ups and measurable growth
• Experimenting, iterating, and optimising campaigns
• Shaping messaging, positioning, and funnel strategy
• Influencing product and commercial decisions through market feedback

This role is about outcomes, not activity.

This will appeal to someone who:

• Thinks like a growth operator rather than a traditional marketer
• Is motivated by performance and commercial upside
• Enjoys building rather than maintaining
• Is comfortable with autonomy and accountability
• Wants to have a meaningful stake in success

You might be freelance, fractional, independent, or simply tired of roles where your impact is diluted.

This is designed as a performance based engagement rather than a fixed salary position.

The structure can include:

• Performance based earnings linked to growth / sign ups
• Profit share tied to product success
• Potential equity participation for the right individual

The intention is simple: genuine contribution should create genuine upside.

• Most marketing roles optimise someone else’s strategy.
• Most sales roles execute someone else’s playbook.
• This role helps define both.

You will be working directly with the founder, with real influence over direction, positioning, and growth decisions.

Experience in areas such as:

• Go to market strategy
• Experience in the Legal sector in the UK, or marketing to it
• Demand generation / acquisition
• B2B marketing or product led growth

Commercial instinct matters more than specific titles.

If you are curious about building something with real ownership and real upside, let’s have a conversation.