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Marketing Manager - Law Firm

Job in Roseland, Essex County, New Jersey, 07068, USA
Listing for: Whitman Transition Advisors Job Community
Full Time position
Listed on 2025-12-31
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Communications
Job Description & How to Apply Below

Overview

Our prestige law firm client is seeking Marketing & Business Development Manager. This role is both strategic and hands-on: you will shape go-to-market plans, drive client-facing campaigns, and partner with attorneys to convert opportunities into wins. The ideal candidate is a self-starter with big ideas, flawless execution, and a track record in professional services marketing (law firm or financial services strongly preferred).

Base

pay range

$/yr - $/yr

Qualifications
  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 3–5+ years of marketing experience in professional services; law firm or financial services experience strongly preferred.
  • Strong project management skills with the ability to balance multiple priorities and deadlines.
  • Excellent writing, editing, and proofreading skills with keen attention to detail.
  • Proficiency in Microsoft Office; familiarity with Word Press
    , Canva/Adobe Creative Suite
    , and Linked In
    .
  • Experience with CRM and marketing tools (e.g.,
    Hub Spot
    ) a plus.
  • Collaborative, service-oriented mindset and the ability to build strong relationships across practice groups.
Key Responsibilities
  • Strategic planning & thought leadership: Develop practice-level marketing plans; generate ideas for client outreach, events, blogs, and other initiatives.
  • Campaign management: Plan, launch, and track integrated campaigns (digital, events, sponsor ships) against firm and practice goals.
  • Content development: Coordinate and edit client alerts, newsletters, proposals, RFPs, presentations, website pages, and social posts.
  • Digital marketing: Steward practice-area web pages, SEO, email marketing, and social channels; ensure timely updates and best practices.
  • Attorney enablement: Build individual marketing plans; refine bios; prepare credentials, pitch materials, and matter lists.
  • Brand management: Maintain consistent messaging and visuals across all client-facing materials.
  • Analytics & reporting: Monitor pipeline activity and campaign metrics; translate insights into actionable recommendations.
  • Vendor management: Coordinate with designers, PR agencies, and other partners to deliver on time and on brand.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Industries
  • Staffing and Recruiting
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