Senior Manager, Marketing Planning & Operations

Description

The Senior Manager, Marketing Strategy & Planning is a strategic partner and operational leader within the Global Brand-to-Demand Marketing organization. Reporting to the VP, Global Brand to Demand Marketing, this role is responsible for translating marketing strategy into action through disciplined planning, prioritization, and operational rigor.

Sitting at the intersection of brand, content, digital, analytics, and finance, this role orchestrates planning cycles, operating cadences, and cross-functional alignment to ensure marketing priorities are clear, sequenced, and delivering measurable impact.

• Lead annual and quarterly marketing planning processes to align priorities, resources, and investments with business objectives.
• Build and maintain an integrated marketing roadmap, tracking dependencies, milestones, and progress across key initiatives.
• Partner with brand, content, and digital marketing leaders to translate strategy into executable plans.
• Support prioritization decisions by balancing impact, capacity, and sequencing.

• Own the operating rhythm for the Global Brand to Demand Marketing team, including staff meetings, business reviews, and leadership updates.
• Coordinate cross-functional execution to keep initiatives on track and surface risks early.
• Establish clear workflows, follow-ups, and accountability against priorities.
• Drive consistency and operational excellence across the organization.

• Partner with analytics teams to strengthen measurement and demonstrate ROI across marketing programs.
• Support budget planning, track spend against forecasts, and identify optimization opportunities.
• Connect marketing activity to outcomes across awareness, acquisition, and pipeline contribution.
• Deliver clear, data-informed insights to support leadership decisions.

• Create and deliver polished, executive-ready presentations for planning cycles, leadership updates, and strategic initiatives.
• Synthesize complex inputs into clear narratives that enable alignment and action.
• Act as a trusted thought partner to senior marketing leaders.
• Elevate communication quality and clarity across the team.

• Identify and drive process improvements that increase efficiency, scalability, and consistency.
• Research industry trends and recommend opportunities to evolve digital and omnichannel marketing practices.
• Help modernize planning and execution approaches across Brand-to-Demand Marketing.
• Support continuous improvement and operational maturity.

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• 6–8 years of experience in marketing strategy, planning, or marketing operations (B2B preferred).
• Strong understanding of end-to-end marketing, from brand and awareness through digital acquisition and pipeline conversion.
• Proven ability to manage complex initiatives in a matrixed, cross-functional environment.
• Experience with budget planning, executive reporting, and performance measurement.
• Familiarity with digital marketing channels, analytics, and measurement frameworks.
• Exceptional communication skills, attention to detail, and comfort working with senior leaders.
• Highly organized, analytically rigorous, and tech-savvy, with experience using modern marketing tools and workflows.