Product Marketing Senior Director

Job Description Senior Director, Portfolio Product Marketing

OverviewADP is hiring a Senior Director, Portfolio Product Marketing.

ADP has an unmatched breadth of technology, data, expertise, and services that help organizations solve some of their most complex workforce challenges. We're looking for an exceptional product marketing leader and powerhouse storyteller who can connect those capabilities into simple, differentiated stories about the value ADP delivers to buyers.

This role will work across ADP's Global Solutions portfolio - including ADP Global Payroll, Workforce Management, and ADP Lyric HCM - to define how we tell our product story globally. Rather than starting with individual products, features, or capabilities, you'll start with the needs of our buyers across HR, Finance, and IT and connect the dots across ADP to show how we solve the workforce challenges that matter most to them.

This is a senior individual contributor role designed to work horizontally across ADP's Product Marketing organization. You'll partner with the product marketing leaders responsible for our individual solutions, connecting their deep product expertise into a unified portfolio narrative built around buyer needs, high-value use cases, and measurable business outcomes. Success will depend on your ability to influence without direct authority, break down organizational and product silos, and create alignment around a shared story.

You'll partner deeply with Sales leadership and customer-facing teams to turn that portfolio narrative into sales plays, messaging, demonstrations, and enablement that help sellers engage executive buyers, differentiate ADP, and win. You'll also own how the Global Solutions portfolio story comes to life across ADP's most important industry events, trade shows, customer forums, and internal moments - ensuring ADP shows up with a consistent, differentiated product narrative in the market.

Success in this role means making the complex simple - and making the story commercially powerful. You'll help buyers understand not just what ADP does, but the value ADP can create for their organizations, while equipping our Sales teams to tell that story consistently and confidently around the world. This role reports to ADP's Vice President of Product Marketing.

What You'll DoOn a typical day, you will:

Define ADP's cross-portfolio product narrative, connecting products, technology, data, expertise, and services into a differentiated story about the value ADP delivers to organizations around the world.

Start with the buyer, not the product, developing value propositions, use cases, and narratives around the most critical needs of HR, Finance, and IT leaders rather than individual features and capabilities.

Break down product silos by partnering across Product Marketing and Product Management teams to identify the most powerful connections across ADP's portfolio and turn them into cohesive customer stories.

Translate complex capabilities into simple, compelling narratives that emotionally resonate with executive buyers, clearly articulate business value, and differentiate ADP in the market.

Identify and develop high-value, cross-portfolio use cases that demonstrate how ADP can solve complex workforce challenges in ways individual product stories cannot communicate on their own.

Create differentiated product demonstrations and experiences that bring ADP's portfolio narrative and highest-value use cases to life, showing - not simply telling - buyers how ADP can transform the way they manage their workforce.

Partner deeply with Sales leadership and customer-facing teams to translate the portfolio narrative into sales plays, messaging, demonstrations, competitive guidance, and enablement that help sellers confidently communicate ADP's value, engage executive buyers, navigate complex buying committees, and win.

Own the Global Solutions product narrative across ADP's most important industry events, trade shows, customer forums, and internal events, ensuring ADP shows up with a consistent and differentiated story across experiences such as ADP ReThink, ADP Meeting of the Minds, HR Tech, UNLEASH, and other strategic market moments. Define the narratives, use cases, demonstrations, and product experiences that bring our value proposition and innovation to life on the industry's biggest stages.

Drive alignment around a shared portfolio story across Product Marketing, Product Management, Sales, Analyst Relations, Marketing, Corporate…