Director, Programmatic & Media Partnerships

Director, Programmatic & Media Partnerships (121925)

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Closed Loop is a game‑changing digital advertising agency that helps innovative companies like Clover, Rakuten, and Insperity maximize performance and achieve exceptional results through integrated paid media campaigns. We believe that happy employees create happy clients—it's part of the reason Ad Age has named us one of the Best Places to Work for the last seven years.

As we evolve and expand our full‑funnel digital capabilities, we are seeking a seasoned Director of Digital Advertising to join our growing and innovative team. You will work across multiple clients serving as both day‑to‑day practitioner and subject matter expert, affording you a unique opportunity to bring value to a number of brands in a multitude of ways. Partnering with and reporting into our VP of Advertising, you’ll be tasked with helping sell through our core philosophy of the intersection between brand and performance through best in class strategic media recommendations.

So, if you thrive in a collaborative, entrepreneurial environment, are idea‑driven and believe in a balance of data and human ingenuity, and are passionate about driving measurable results across the digital landscape, we want to hear from you! This is an individual contributor role with the possibility for people management down the road.

• Lead the development and execution of full‑funnel digital media plans, ensuring a seamless connection between awareness, consideration, and performance.
• Be hands‑on in multiple DSPs (DV360, Stack Adapt, Trade Desk), with deep expertise in programmatic buying—from establishing a strategic approach to implementation to optimization.
• Bring a strong point of view on how brand awareness fuels performance, balancing short‑term conversion goals with long‑term brand equity.
• Identify new channels and partnerships that drive performance and align with client objectives.
• Aggressively monitor and optimize performance, flagging peaks and declines and spinning up resolutions.

• Work with complex data sets to analyze campaign performance, uncover insights, and drive optimizations.
• Define and manage measurement/attribution strategies—including MMM, MTA, and incrementality testing.
• Partner with analytics teams to develop frameworks that connect media investment to business outcomes.

• Work collaboratively with subject matter experts across search, social, and analytics to ensure media strategy is fully integrated.
• Partner with internal teams and external vendors to innovate, test, and scale new media approaches.
• Serve as a trusted advisor to senior clients and C‑suite executives, articulating strategies and insights with clarity and conviction.

• Lead media strategy in new business pitches, bringing a sharp, compelling point of view on how we drive impact.
• Advocate for holistic, full‑funnel media strategies, ensuring clients understand the interplay between upper‑funnel awareness and lower‑funnel performance.
• Drive innovation in channel mix, targeting, and measurement, constantly refining our approach based on data and emerging trends.

• Expert‑level proficiency in programmatic media buying across multiple DSPs including DV360, Stack Adapt, and Trade Desk (hands‑on execution + strategic leadership).
• Broad fluency in digital channels—including native, influencer, CTV/OTT, content syndication, and publisher‑direct.
• A strong understanding of full‑funnel planning—balancing brand‑building with performance marketing.
• High‑level analytical skills, with the ability to interpret multiple data sources and derive insights.
• Experience setting up and managing MMM, MTA, or other attribution solutions to measure true media impact.
• Exceptional presentation and storytelling skills—able to articulate ideas persuasively both on paper (decks/memos/sheets) and in a room.
• Client‑facing leadership experience, with a track record of selling…