Marketing Manager, Board Games

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Fantasy Flight Games (FFG) is a pioneering publisher of hobby board and card games, including trademarked Living Card Games®. Established in 1995, FFG has earned a reputation for its epic themes, immersive gameplay, and top-level components. Many of FFG’s most popular titles are based on beloved licenses such as Star Wars™, Marvel, J.R.R. Tolkien’s The Lord of the Rings, and George R.R. Martin’s A Song of Ice and Fire.

In addition, FFG has its own iconic universes such as Arkham Horror Files, Terrinoth Legends, and Twilight Imperium. Throughout the course of the studio’s rich history, FFG has published games in over thirty languages and distributed to more than fifty territories. Fantasy Flight Games is a subsidiary of Paris-based Asmodee Group, a leading global publisher of tabletop games.

The Marketing Manager, Board Games is responsible for crafting and executing the overall marketing strategy for Fantasy Flight Games' board game portfolio. This role drives product line profitability by aligning marketing investments directly with revenue objectives, developing engaging campaigns for new releases and existing product lines, and managing the board game marketing P&L.

Strategic Planning & Financial Management

• Campaign Development: Collaborate with the Director, Board Games to develop and execute comprehensive marketing for all board game lines in conjunction with studio brand marketing teams, establishing distinct strategies for new releases versus backlist titles.
• Budget & P&L Ownership: Manage and deploy the annual board games marketing budget, dynamically allocating resources across campaigns and channels to maximize ROI and meet business priorities.
• Analytics & Insight: Collect and analyze performance metrics across digital platforms (including Google Analytics) to optimize active campaigns and shape future marketing strategies.
• Content Strategy: Oversee the editorial calendar and drive diverse content strategies across the website, social media, live streams, video production, print, and digital advertising.
• Content Management &
  
  Collaboration:
  
  Develop and manage content plans for website and digital platforms, writing and editing copy as needed while partnering with writers and the web team to create and publish compelling articles, product information, and media assets. Ensure content is accurate, on-brand, high-quality, and delivered on schedule.
• Approval & Licensing: Ensure timely delivery of marketing materials, including obtaining necessary approvals from internal stakeholders and external licensors.

Public Relations, Events & Influence

• PR & Media Relations: Conceptualize innovative PR campaigns, draft press releases and media kits, and serve as an active brand spokesperson for interviews, conferences, and public appearances as needed.
• Influencer & Community Engagement: Partner with industry influencers for prerelease spoilers, previews, and unboxing tactics to sustain long-term community engagement.
• Events & Travel: Travel to select industry trade shows and consumer events to support event production, engage with fans, assess market and consumer sentiment, and act as a brand ambassador.
• Narrative IP
  
  Collaboration:
  
  Work in conjunction with the overall Narrative studio category marketing and product teams to identify and execute cross-collaboration opportunities that enhance board game offerings across shared IPs and initiatives.
• Team Management: Where appropriate lead, motivate, and supervise marketing writers, coordinators, and interns; oversee day-to-day assignments, professional development, and performance evaluations.
• Stakeholder Alignment: Maintain collaborative relationships with studio…