Director, Digital Experience

Overview At PGA TOUR Superstore, we’re always looking for enthusiastic, self-motivated, flexible individuals who will share a passion for helping transform our business. As one of the fastest growing specialty retailers, we’re dedicated to hiring selfless team players from different backgrounds to influence the growth of our organization. Part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore continuously strives to create a family culture for our Associates – driven by our vision to inspire people through golf and tennis.

Position SummaryPGA TOUR Superstore is seeking a Director, Digital Experience to lead the continuous optimization of the digital and instore customer experience by improving product discovery, product data quality, experimentation, analytics, personalization, and emerging capabilities. This role will use customer behavior and performance insights to identify opportunities, recommend priorities, and deliver measurable improvements in conversion, engagement, and customer experience. The Director will help define and build upon established digital strategy and roadmap priorities into a structured optimization backlog, partnering cross-functionally to execute, measure, and scale high-impact improvements across digital and instore digital channels.

The Director, Digital Experience will have the opportunity to redefine digital retail for a brand that is deeply connected to the game of golf and its enthusiastic community. We offer a collaborative, values-driven culture with a shared commitment to innovation, customer focus, and growth.

Duties and Responsibilities:

Optimization Prioritization & Execution:
Translate digital strategy and roadmap priorities into a structured optimization backlog. Identify and recommend opportunities based on customer behavior, performance insights, and expected business impact; partner cross-functionally to execute initiatives and measure outcomes.

Search & Product Discovery:
Lead onsite search and product discovery optimization to improve relevance, findability, and conversion. Manage search relevance, synonyms, facets, ranking logic, and other discovery capabilities; analyze search behavior and zero-result searches to identify opportunities for continuous improvement.

PIM & Product Data Governance:
Lead product attribute strategy, taxonomy, and data governance to improve the quality and effectiveness of the digital product experience. Ensure product data accuracy, completeness, and consistency; partner with Merchandising and vendors to improve enrichment and support stronger search, filtering, recommendations, and personalization.

Experimentation & Optimization:
Lead the digital experimentation program, including test planning, prioritization, platform management, and governance. Develop clear hypotheses and success criteria, analyze results, document learnings, and scale successful experiences to drive measurable improvements in customer experience and conversion.

Analytics, Insights & Measurement:
Partner with Analytics teams to establish KPIs, dashboards, and measurement frameworks across product discovery, customer journeys, experimentation, personalization, and conversion. Monitor digital funnels, customer behavior, and friction points; translate insights into actionable optimization opportunities and quantify the impact of implemented improvements.

Personalization Enablement:
Partner across E-Commerce, Marketing, Analytics, and Technology to enable and optimize personalized site experiences across search, product recommendations, content, and key customer journeys. Use customer behavior, product data, and experimentation to improve relevance, engagement, and conversion.

AI & Emerging Capabilities:
Identify and evaluate…