Sales Consultant

Overview

Sales Consultant role at Motown Harley-Davidson. Sells new vehicles at dealership gross profit, volume, and customer satisfaction standards. Serves as a liaison between the dealership and its customers and represents the dealership at various public relations events.

• Conducts all business in an ethical and professional manner. Satisfies the transportation needs of vehicle purchasers. Sells and delivers a minimum of 10 units per month. Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot. Assists customers in selecting a vehicle by asking questions and listening carefully to their responses. Explains fully product performance, application, and benefits to prospects.
  
  Describes all optional equipment available for customer purchase. Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive. Utilizes dealership sales control and follow-up system. Exhibits high level of commitment to customer satisfaction. Knows and understands the federal, state, and local laws which govern retail auto sales. Takes all credit applications.
  
  Establishes personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals. Attends product and sales training courses as requested by sales manager. Keeps abreast of new products, features, accessories, etc., and their benefits to customers. Knows and understands equity and values, and is able to explain depreciation to the customer. Ensures that the sales manager has an opportunity to meet each customer.
  
  Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork. Writes complete sales orders and processes paperwork in accordance with established dealership policies. Prepares sold vehicles for customer delivery prior to customer arrival. Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty, and paperwork. Introduces customers to service department personnel to emphasize the quality and efficiency of service repairs and maintenance available in the dealership's service department.
  
  Schedules first service appointment. Follows up on all post-delivery items, tag/title work, and special requests to ensure customer expectations are met. Maintains an owner follow-up system within 48 hours that encourages repeat and referral business and contributes to customer satisfaction. Maintains a prospect development system. Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.
  
  Attends sales meetings. Maintains professional appearance. Conducts business in an ethical and professional manner. Develops and monitors guidelines for working to ensure maximum customer satisfaction. Complies with all governmental rules and regulations such as OSHA, FTC, Privacy Act, GLB Act, etc. Other duties may be assigned.

• Introduce customers to parts, service, F&I, and general merchandise departments.
• Utilize floor time effectively in meeting the customer’s needs and soliciting sales.
• Consistently use established procedures, such as tagging and proper storage, to provide for fast and effective handling of warranty items.
• Make sure that customers are aware of the features and benefits on all products.
• Consistently use established procedures to complete all paperwork correctly and on time.
• Effectively use the computerized inventory control system, keeping it current and meeting net profit goals.
• Actively develop prospects.
• Demonstrate to the customer the advantages of products compared to other brands.
• With all new and used vehicles sales, effectively cross sell accessories, additional parts, F&I products, service contracts, warranties, etc.
• Be polite and friendly and greet customers promptly. Consistently follow the outlined sales process.
• Verify that customers are qualified for their wants, needs, and ability to buy.
• Deal with customer complaints in a sensible manner by showing…