Commercial Director; Braking

Department: Alliance Automotive Procurement (AAP)

Reporting To: Group Product & Purchasing Director

Employment Type: Full-time

Alliance Automotive Group (AAG) is a leading distributor of passenger and commercial vehicle parts to the independent automotive aftermarket in Europe. It operates in France, the U.K., Ireland, Germany, the Netherlands, Belgium, Spain, Portugal, Poland, Hungary and Romania. The company is a wholly-owned subsidiary of Genuine Parts Company (GPC), the largest global automotive replacement parts distributor with activities in North America, Europe, and Australasia.

AAG’s network serves thousands of customers across Europe supported by a logistics infrastructure of 75 Distribution Centres, approximately 2,550 Stores and thousands of vehicle repairers, body shops and auto-centres. AAG has a revenue of 3.4 billion euros with over 17,000 employees. Learn more ianceautomotivegroup.eu

The Commercial Manager – Braking will be responsible for developing and executing commercial strategies within the braking product category. This role focuses on driving sales growth, optimizing margins, managing supplier relationships, and enhancing product availability to meet customer needs in alignment with overall business objectives.

• Overall responsibility for all braking suppliers and brands for purchasing and product management (including inventory management).
• Develop and implement effective commercial strategies and plans for the braking product category that align with company goals.
• Drive sales growth and profitability within the braking segment by identifying new business opportunities and optimizing existing accounts.
• Manage pricing strategies to maximize margin while maintaining competitive positioning in the market.
• Collaborate closely with suppliers and vendors to negotiate terms, contracts, and promotional activities.
• Responsible for overall inventory management per supplier and brand.
• Analyze market trends, competitor activities, and customer feedback to inform strategic decisions.
• Lead cross-functional projects to enhance category performance and customer satisfaction.
• Monitor sales performance and prepare regular reports and forecasts for senior management.
• Support the sales team with technical and commercial expertise related to braking products.
• Stay up-to-date on industry developments, regulations, and new product innovations within the braking sector.

• Proven commercial management experience in the automotive parts sector or a related industry, with a strong focus on braking products preferred.
• Solid technical understanding of braking systems and components.
• Expertise in category management including pricing strategies, margin optimization, product life-cycle management, inventory management and forecasting and cost control.
• Strong negotiation and supplier relationship management skills.
• Excellent communication and interpersonal abilities, including cross-border collaboration experience.
• Extensive experience managing purchasing and/or product management teams.
• Demonstrated ability to manage the full product lifecycle—from introduction to phase-out.
• Analytical mindset with ability to use data to shape commercial decisions.
• Degree or equivalent qualification in Business, Engineering, or a related discipline is preferred.
• Proficiency in MS Office and commercial management tools.

Alliance Automotive Group is an equal opportunities employer.