Senior Salesforce Marketing Consultant

About The Job  As a Senior Martech Solution Consultant, you define the technical direction of large-scale personalization ambitions and customer experience transformations. You translate future-state ambitions into concrete technical architectures, covering platform choices, integrations, delivery sequencing, and execution approaches.
Strategy & Transformation  Rotterdam
About The Job  As a Senior Martech Solution Consultant, you define the technical direction of large-scale personalization ambitions and customer experience transformations. You translate future-state ambitions into concrete technical architectures, covering platform choices, integrations, delivery sequencing, and execution approaches.
To do so, you assess complex existing martech landscapes and design future-state architectures that enable advanced personalization, decision-making, and orchestration capabilities across marketing, sales, and service. From there, you lead vendor scenario analysis and selection and translate architectural choices into phased roadmaps and high-level implementation plans.
You act as the architectural authority and sparring partner for senior business and IT stakeholders, working closely with strategy consultants, business analysts, and project managers to bridge vision and execution.
What You Will Do   Assess existing Martech platforms, integrations, and architectural constraints
Design future-state technical and solution architectures that drive new capabilities
Translate strategic use cases into platform, vendor, and capability implications
Compare and recommend architecture and vendor scenarios
Support vendor evaluation and selection with clear trade-offs and recommendations
Define implementation roadmaps and high-level delivery approaches
Provide architectural guidance and decision support across internal teams, vendors, and client stakeholders
Embed AI capabilities and implications into the overall vision, architecture, and roadmap
Clearly communicate architectural decisions and their impact to senior stakeholders
AI & Personalisation Perspective  AI is an integral part of this role: not as a bolt-on, but as a driver of future vision, strategic concepts, and roadmap decisions. You help clients understand how AI reshapes personalisation, decision-making, and time-to-value.
You guide clients from experimentation toward structural, scalable AI adoption within their Martech landscape.
Qualifications & Experience   7+ years of experience in Martech, CX, digital architecture, or technology consulting
Strong experience with enterprise Martech platforms such as:
Salesforce (Marketing Cloud, Data Cloud, Customer 360)
Adobe (Experience Platform, Journey Optimizer, Analytics)
Braze or comparable engagement platforms
Proven experience translating future-state vision into technical architecture, roadmaps, and implementation approaches

Experience with vendor selection, road mapping, and implementation planning
Strong understanding of data, identity, orchestration, and integration concepts
Strong analytical skills to assess solution scenarios across technology, organisation, skills, and operating models
Experience guiding clients through complex architecture and transformation decisions
Trusted advisor to senior IT stakeholders, architects, and business leaders
Comfortable operating in complex, multi-stakeholder enterprise environments
Able to clearly explain architectural decisions and consequences to non-technical audiences
Structured, pragmatic, and outcome-driven, with a strong consulting mindset
Platform-agnostic with the ability to focus on capabilities rather than tools
Why This Role Will Help You Grow   You work on strategy-to-execution transformation engagements
You influence long-term Martech and AI-driven…