Senior Business & Performance Analyst

Get AI-powered advice on this job and more exclusive features.
Join Hello Print as a Senior Business & Performance Analyst and take full ownership of the insights that fuel our strategic decisions. Based in our Rotterdam HQ, you’ll operate as a hands‑on analyst, strategic partner to leadership, and architect of our future business intelligence engine.

This role offers high visibility, full autonomy, and the opportunity to directly impact a company on its journey to €1B revenue.
Mission of the Role  This is not your average Data Analyst job. You’ll lead the intelligence behind our business decisions, combining deep‑dive analytics with strategic foresight. From marketing and unit economics to supply chain and customer experience‑you’ll be the analytical backbone behind everything that moves Hello Print forward.

Key Responsibilities   Turn data into strategic growth
Deliver cross‑functional insights across marketing, sales, operations, supply, and customer success.
Identify hidden performance drivers and reveal untapped growth opportunities.
Build performance frameworks: metrics, models, and benchmarks that help us scale smarter.
Share the insights no one asked for but everyone needs.
Elevate commercial performance
Dive deep into CAC, CLV, margin development, funnel metrics, and unit economics.
Spot leaks and efficiency gaps across the entire value chain—from first click to last delivery.
Enable product, assortment, and UX teams with predictive insights.
Build analytical tools and models that influence product roadmaps and business priorities.
Own our BI infrastructure
Architect and own Hello Print’s end‑to‑end BI stack: dashboards, models, datasets, and schemas.
Maintain data quality, structure, and usability‑enabling self‑service insights across teams.
Collaborate with engineering on data pipelines, warehouse design, and automation.
Use SQL and dbt to solve tactical issues independently, without needing engineers.
Drive AI‑enabled systems to enhance internal performance and agentic intelligence.
Be a strategic partner to leadership
Support C‑level with data‑driven decision‑making, scenario modelling, and business reviews.
Enable long‑term planning with accurate forecasting, dashboards and strategic insights.
Contribute to M&A analysis and investment evaluation.
Own and lead the Quarterly Business Review process with full analytical backing.
Be the heartbeat of performance at Hello Print
Help others see what matters: make complex things simple, actionable and impactful.
Elevate the organisation’s analytical maturity‑coaching teams to ask sharper questions.
Drive the cultural shift towards truly data‑informed decision‑making.

Who You Are   An analytical powerhouse with a commercial mindset and natural curiosity.
Someone who thrives on turning chaos into clarity and ambiguity into structure.
A self‑starter who can independently build, scale, and own strategic projects.
You challenge assumptions, love intellectual debates, and care deeply about impact.
Comfortable working closely with founders, leadership and cross‑functional teams.
Experienced in SQL, BI tools (e.g. Looker, Power BI, Tableau), and working with data warehouses.
Bonus:

Experience with dbt, Python or forecasting models.
Experience We’re Looking For   5–8+ years in Business Intelligence, Strategy, Commercial Analytics, or similar.
Proven track record of influencing business outcomes with data.
Comfortable navigating ambiguity, leading projects, and presenting to senior stakeholders.
About Hello Print  Hello Print is the world’s largest platform for customisable printed products. With a rapidly growing international customer base and a capital‑efficient model, we empower SMBs and professionals across 13 countries to buy printed products online‑fast, affordable…