Marketing Lead; SaaS

At geo Fluxus
, we help large companies and organizations gain control over their waste and material flows. We collect and validate waste-related data and turn it into concrete circular opportunities. Our SaaS platform automates the full process: from data collection and validation to reporting, compliance, and actionable insights.

We have product-market fit, a clearly defined ICP, and strong customer proof. As we scale into new markets and industries, we’re looking for a Marketing Lead who will take ownership of our messaging, positioning, and content strategy and turn our value into clear, compelling stories that drive growth.

As Marketing Lead at geo Fluxus
, you own how we show up in the market.

You are responsible for shaping our narrative, strengthening our positioning, and translating complex data- and sustainability-driven value into clear messaging for decision-makers.

You will:

• Own messaging and positioning across ICPs, industries, and buyer personas
• Define and execute our content strategy (website, thought leadership, cases, whitepapers, sales enablement)
• Translate product value into clear commercial narratives in close collaboration with Sales and Product
• Support go-to-market efforts for new markets, features, or segments
• Manage and improve lead generation foundations (together with Sales)
• Oversee brand consistency across channels and materials
• Coordinate external partners (e.g. performance marketing or content agencies) where needed

This role is ideal if you enjoy combining strategic thinking with hands-on execution
, and want to build marketing in a start‑up where impact is tangible and close to real‑world problems.

• 5+ years of experience in B2B SaaS marketing (or similar complex B2B environment)
• Strong experience with messaging, positioning, and content
• Ability to translate complex products or data‑driven solutions into clear, compelling stories
• Experience working closely with Sales (sales enablement, ICPs, value propositions)
• Affinity with sustainability, circular economy, waste, or ESG is a strong plus‣ If not, strong motivation to learn is essential
• Comfortable operating in a start‑up environment with ownership and ambiguity
• Experience with demand generation, product marketing, or go‑to‑market is a plus
• Fluent in English. Dutch is a plus, but not required.

Formal education is not a requirement. Experience, ownership, and clarity of thinking matter more.

• A marketing role with purpose: your work directly supports the transition to a circular economy
• A proven product with clear ROI and real customer impact
• Direct influence on company growth and market positioning
• A Rotterdam‑based team working on meaningful, real‑world challenges
• Room to grow as the company scales internationally

• A 36‑hour workweek
  , with every other Friday off - without any impact on your salary
• A hybrid working setup
  :
  Wednesday to Friday at our Rotterdam office
  , the rest of the week you can work where you prefer (home or office)
• An NS Business Card for commuting
• At least 5 weeks of paid vacation
  , with flexibility to take more if neededA quarterly offsite
  , in the Netherlands or abroad, to plan, brainstorm, and strengthen the team