Senior Marketing Automation Specialist

Senior Marketing Automation Specialist

Location:

Netherlands (Hybrid – 2 days onsite)

Salary:
Up to €75000 per year + bonus

Type:
Permanent

An established and fast‑growing digital agency is looking to hire a Senior Marketing Automation Specialist to join their team. Operating at the intersection of marketing, data, and technology, this role is ideal for someone who enjoys combining strategy, client engagement, and delivery oversight. You will work closely with enterprise clients, taking ownership of marketing automation initiatives and ensuring successful execution across complex, multi‑channel programmes.

This is a client‑facing, strategic role, where you will act as the lead on key accounts and drive the success of marketing automation efforts.

You will be responsible for:

• Leading client relationships and acting as the main point of contact
• Defining marketing automation strategies and roadmaps
• Running regular planning sessions to align on goals and next steps
• Translating business requirements into actionable technical briefs
• Coordinating developers, designers, and other stakeholders
• Ensuring successful delivery of campaigns and automation workflows
• Identifying opportunities to optimise and grow client accounts

• Own and manage multiple enterprise client relationships
• Develop and deliver strategic marketing automation roadmaps
• Oversee campaign planning, execution, and optimisation
• Act as the bridge between business stakeholders and technical teams
• Manage timelines, priorities, and cross‑functional collaboration
• Support ongoing innovation within marketing automation programmes

Essential:

• Commercial experience in Marketing Automation
• Strong understanding of customer journeys, campaign lifecycle, CRM and data‑driven marketing
• Proven experience in client‑facing or stakeholder‑facing roles
• Ability to translate business needs into technical requirements
• Strong organisational and project management skills

Preferred:

• Experience with Salesforce Marketing Cloud (highly desirable)
• Background in an agency or consulting environment
• Exposure to enterprise marketing platforms (e.g. Dynamics, Hub Spot, etc.)
• Understanding of data structures and how marketing systems integrate

• Entrepreneurial and proactive
• Comfortable working in a fast‑paced, client‑driven environment
• Confident leading conversations with senior stakeholders
• Able to work independently and take ownership
• A strong communicator who can balance business and technical discussions

• A strong mid‑level professional ready to step into a senior position
• A senior specialist looking for broader client ownership and strategic impact

• Collaborative, agency‑style environment
• Cross‑functional teams covering strategy, data, development, and creative
• Opportunity to work with well‑known enterprise clients
• Flexible but structured hybrid working model; office presence required twice per week

• Competitive salary between €60000 - €75000 / year dependent on experience
• Bonus structure
• Holiday allowance