Social Media Manager​/Creative; Freelance

We're looking for our first social hire. Bring a camera.

Let's bring convenience to care:
Ditto is on a mission to revolutionize care by providing people the right info, in the right format, at the right time.

Why? Imagine your grandmother bringing one of her children to every hospital visit, because she does not fully grasp what was said. Let alone recall it  stitching together your own medical history from ten portals, in Latin. Healthcare is built for providers and leaves people passive and ill-understood. In other words, it forces us to be patient. We think that should be different.

What? Today, an AI‑powered app that clarifies any healthcare encounter and document. Soon, a platform where you track your own care and invite loved ones to follow along. In short: the Polarsteps for Health.

Who? A young but turbo ambitious team with little patience for the status quo. Days after launch we were the #1 healthcare app in the Netherlands and 15 newspapers covered us.

We are starting this as a freelance role. Partly to move fast, partly because neither of us can know yet whether this is a fit. If it turns out to be, and we hope it does, we would love to make it permanent, with equity and all.

Now the honest part: where it counts, we are invisible. Instagram is barely warm. In the patient and caregiver communities where our people spend their evenings, we are not there at all.

So this is not a "grow our channels by 20 percent" job. It is a "post number one" job. Everything after that is yours: the voice, the formats, the faces, the first creator we work with.

We go where our people already are, and where patients and caregivers already tell their stories:
Instagram, creator channels, and the communities themselves. Not Linked In, that one works on hospitals and insurers. You point ch here is earned rather than borrowed from an algorithm: you cannot target a diagnosis with ads, and you never cold‑message someone mid‑diagnosis. Paid gets us installs, you build the layer that compounds.

Fair warning: this is three jobs in a trench coat. The creative who shoots and edits, the person who builds creator relationships, and eventually the one who turns a following into a community. Either that is terrifying or it is the best part of the pitch, and we are curious which.

• Own video end to end: concept, shoot, edit, publish
• Spot formats early and turn them into on‑brand Ditto concepts, fast
• Show up on camera where the story calls for it
• Write copy that reads like one real person talking to another
• Adapt to each room. What lands in a Reel does not land in a patient community, where you are a guest before you are a brand

• Find, brief and manage patient- and caregiver‑advocates already documenting their journey publicly
• Prioritize caregivers alongside patients: usually the ones organizing care, and the most comfortable being public
• Feed our paid social with creator‑style creative, so broad campaigns self‑select the right audience

• Build our presence in patient and caregiver communities (Facebook groups, patient associations, kanker.nl) through helpfulness, never ads‑in‑the‑group
• Carry the care‑circle hook: invite people to bring in the family and friends helping them. That is Ditto's viral loop
• Track what earns affinity and activation, not views

• Month one: posting consistently, and it sounds like a person
• Quarter one: a handful of creator partnerships live, and a production rhythm nobody has to chase you for
• Half a year: invited into the communities that matter rather than tolerated, and content that shows up as installs and activated users
• Year one: an audience that trusts us, a creator network we can…