Industry Marketing Manager Consumer Packaging

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Location:

Rotterdam, NL, 3013 AA

Department:
Marketing Polyolefins Europe

Division:
Olefins and Polyolefins, and Trading

Lyondell Basellis a leader in the global chemical industry creating solutions for everyday sustainable living. With a nearly 70-year legacy that includes a Nobel Prize in Chemistry and our proprietary

Mo Re Tecrecycling  technology, LYB is enabling a more sustainable future for generations to come. LYB develops high-quality and innovative products for applications ranging from sustainable transportation and food safety to clean water and quality healthcare. LYB places high priority on diversity, equity and inclusion and is Advancing Good with an emphasis on our planet, the communities where we operate and our future workforce.

We'readdressing the global challenges of ending plastic waste, taking climate action, and supporting a thriving society, while generating value for our customers, investors, and society.

In this role of Industry Marketing Manager Consumer Packaging, you will be responsible for the regional future-focused strategy for the target end market of Consumer Packaging (Flexible and Rigid). Based upon deep understanding of the value chain and consumer preferences driving growth, you will formulate the LYB value proposition for the segment through collaboration with other Lyondell Basell business units to encompass the full value chain/portfolio view.

Key to success in the role will include exceptional knowledge and maintenance of a strong network across the value chain and the ability to identify unmet customer needs. Partnering with application development teams, the Industry Marketing Manager identifies opportunities and steers new business development in key end markets to innovate, defining related price strategy for new products in collaboration with Commercial Marketing.

In this highly visible role with cross-business, cross-regional and cross-functional interactions, you will lead efforts to create strategic guidance for the organization to grow the sales and profitability of the target market through innovation and(in-)organic growth across the Consumer Packaging value chain.

Some of the key activities are:

• Develop and maintain detailed analysis of relevant sub-market segments by identifying key drivers and stakeholders throughout the value chain, competitive forces, and winning customer/product portfolios.
• Understand inter-material replacement and megatrends impacting end-market. Develop deep understanding of target end market including trends, consumer preferences driving growth, customer needs and competitive dynamics.
• Define strategy by sub-market segments and coordinate strategy implementation process together with all internal stakeholders (AD, R&D, commercial management, sales, business development)
• Develop industry network and manage strategic partnerships with external stakeholders (brand-owners, machinery makers, regulators, strategic distributors and co-manufacturers, industry associations, industry researchers)
• Define value proposition, initial price strategy, global initial launch price point and initial volumes for new products in the target market sub-segments.
• Coordinate the development of meaningful ammunition packages (together with AD, business development and marketing communication) to be used in marketing communication activities, such as industry/ customer seminars, conferences, social media presence (together with marketing communication)
• Provide support to all launches of new products and releases for both internal and external markets, maintain knowledge of competitor related activities and ensure adherence to customer…