Paid Media Specialist

As our Paid Media Specialist
, you will own the performance and strategic direction of paid media across your designated markets and brands. You will translate business challenges into impactful media strategies, define media plans and targets, and ensure our agencies and partners deliver against ambitious business goals.

This is not a traditional campaign management role. While our agencies support the day-to-day execution of campaigns, you will be responsible for setting the strategic direction, making investment decisions, challenging recommendations, and driving continuous performance improvements.

You will be part of the Marketing Channels Team
, working alongside specialists across different marketing disciplines. In this role, you will report to the Advertising & Growth Lead and collaborate closely on strategic initiatives that drive innovation and strengthen paid media performance across Sunweb Group.

Location: Rotterdam (Hybrid – 50% in office)
Start Date: ASAP

Availability
:
Full time

• Own paid media performance and media planning across your designated markets and brands, including budget allocation, target setting, channel strategy, and investment decisions.

• Lead and challenge our media agencies
  , providing clear strategic direction while holding them accountable for execution quality, optimization efforts, and business results.

• Turn business challenges into paid media opportunities
  , partnering with teams across Brand, Pricing, E-commerce, Creative, and Commercial to translate objectives into actionable media strategies.

• Drive measurement and experimentation
  , leveraging data, testing frameworks, and advanced measurement methodologies to understand media impact and optimize investment decisions.

• Drive AI and automation initiatives
  , identifying opportunities to improve processes, increase scalability, and enhance decision‑making.

• Bring new ideas and opportunities to the table
  , exploring emerging channels, audiences, partners, and advertising technologies while building strong business cases for testing and adoption.

• Shape the future of paid media at Sunweb Group
  , partnering with the Advertising & Growth Lead on strategic initiatives and supporting their implementation across markets.

You combine deep paid media expertise with strong commercial awareness and analytical thinking. While agencies support operational execution, you understand the platforms and their mechanics well enough to challenge recommendations, identify opportunities, and make informed strategic decisions that drive business growth.

• 5+ years of experience in performance marketing or paid media
  , preferably within e-commerce
  , travel, or another fast‑paced consumer‑focused environment.

• Strong knowledge of paid media channels, including Paid Social, Display, Video, and/or Programmatic Advertising
  . Experience across multiple channels is essential.

• Proven experience managing media budgets, setting performance targets, and optimising investment decisions.

• Strong analytical and commercial skills, with the ability to translate business challenges and data insights into effective media strategies.

• Experience managing and challenging media agencies and external partners.

• Experience with advanced measurement frameworks and experimentation methodologies. Familiarity with Marketing Mix Modelling (MMM),
  Multi‑Touch Attribution (MTA), and incrementality measurement is a strong advantage.

• Experience working with relevant advertising, analytics, and automation platforms.

• A strong interest in AI, automation, emerging media channels, and advertising technology.

• Excellent stakeholder management skills, a proactive mindset, and the ability to work autonomously in an international environment.