Retail Activation Specialist; Benelux & Germany

Role Overview

As Retail Activation Specialist, you will elevate the in‑store experience and drive sell‑out performance across key retail partners in the Netherlands, Belgium, and Germany. The role blends visual merchandising, retail activation, and partnership building, and requires frequent travel, including international trips.

• Strengthen and grow the business through close collaboration with stores, including follow‑up on sales performance, assortment, and replenishment.
• Identify new commercial opportunities with concession partners and store management.
• Ensure in‑store excellence for all VITA brands, including secondary placements and seasonal activations.
• Create inspiring table settings, displays, and visual concepts that reflect brand guidelines.
• Train, motivate, and support store staff to increase product knowledge and brand engagement.
• Coordinate and execute in‑store activities, events, and product launches.
• Maintain strong relationships with internal and external stakeholders.
• Manage claims, stock levels, fixtures, and visual guidelines.
• Collaborate with marketing teams on promotional execution and shopper materials.
• Support the development of new shop concepts and external placements.
• Conduct inventory counts and ensure operational excellence.

• 2+ years of experience in retail, field sales, or visual merchandising, ideally within homeware or design.
• Fluent in English;
  German, Dutch, or French language skills are a plus.
• Strong commercial mindset and ability to build long‑term customer relationships.
• Analytical approach to sales, performance, and planning.
• Excellent stakeholder management skills.
• Highly organized, structured, and able to prioritize in a fast‑moving environment.
• Creative eye with strong attention to detail.
• Flexible and comfortable with frequent travel.
• Preferably based in the Netherlands.

• Commercially driven and proactive.
• Creative and visually strong.
• Positive mindset and collaborative spirit.
• Detail‑oriented and adaptable.

• Achievement of sales targets.
• High visual merchandising compliance.
• Strong partner satisfaction.
• Successful execution of in‑store events and activations.