Counter Manager

As a Guerlain Counter Manager, you are responsible for the overall management and performance of the Guerlain counter within De Bijenkorf Rotterdam.

Your mission is to lead, inspire, and develop your team to maximize sales, client engagement, and brand excellence, while delivering an exceptional luxury experience aligned with both Guerlain and De Bijenkorf standards.

Job Responsibilities
People Management

Lead, coach, and motivate the counter team on a daily basis, fostering a strong team spirit

Act as a role model in sales, service excellence, grooming, and brand representation

Set and follow up on individual and team objectives

Conduct regular coaching sessions and performance evaluations

Ensure team alignment with Guerlain standards and department store expectations

Business Management

Drive and achieve sales targets (daily, weekly, monthly, yearly)

Monitor performance (sell-out, KPIs, market share) and implement action plans

Identify opportunities to grow the business and increase counter performance

Ensure successful execution of product launches, animations, and in-store events

Act as the key liaison between Head Office and the counter team

Build strong relationships with De Bijenkorf floor and store management

Client Experience

Deliver and promote the highest level of customer service

Lead by example on the shop floor, creating a welcoming and luxury client experience

Strengthen client loyalty through personalized service and relationship building

Ensure Guerlain service standards are consistently applied

Operations & Reporting

Oversee administrative tasks: staff planning, stock management, and ordering

Ensure accurate and timely reporting (sales, KPIs, internal tools)

Maintain optimal stock levels and efficient sell-through

Guarantee full compliance with merchandising and brand image guidelines

Ensure the counter is always aligned with Guerlain’s luxury standards

Maintain clear communication with Guerlain Management

Role in the Organization

Reports to:

Retail Manager

Manages:
Beauty Consultants (BCs) and counter team

Collaborates with:
Training team, Planning Manager, National Make-up Artist, Trade Marketing, Merchandising, and Floor Management

Profile
Training Professional make-up artistry and/or beautician certification Skills Strong commercial and sales mindset Proven ability to lead and develop a team Excellent communication and interpersonal skills Fluent in Dutch (mandatory) Good command of English Personal Qualities Passion for luxury retail and beauty Hands-on and proactive attitude Flexible and adaptable mindset Strong team player with the ability to work independently Willingness to learn and grow

Additional Information
Key Performance Indicators
Performance is evaluated based on:
Quantitative:

Achievement of sales targets

Growth in revenue and market share

Qualitative:

Leadership and role model behavior

Team engagement and development

Counter presentation and brand image

Customer service excellence

Main Challenges
Fast-paced retail environment

High expectations in service and product expertise

Managing team dynamics and performance

Flexible working hours and physically active role

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