Senior Product Manager

The Senior Product Manager is a vital resource within the company and is responsible for defining key market problems to solve that are specific to the International Core market to drive customer success, achieve product-market fit, and deliver on business goals. The Core K-12 International Product Manager leads the International Core portfolio with an emphasis on strategic growth/profitability, product positioning and configuration for the international market, and life cycle management.

Primary responsibilities include working closely with the Core PM&S Directors on product line planning to ensure our Core domestic products are well positioned for the international market; guiding editorial and technology development of superior, differentiated product; advocating customer/sales needs in the product development process; guiding market research activities; and taking a portfolio view of life cycle management.

Additional responsibilities include participating in creation of business cases, product launch and maintenance activities, and competitive selling support.

• Help identify new market and growth opportunities and develop solutions through business case process. Conduct ongoing market intelligence activities that yield deep customer insights and "jobs-to-be-done" to support new opportunity identification and business case development.
• Manage product planning and development activities for a solution in collaboration with Core PM&S discipline leads and product development teams.
• Create market and business requirements for new solutions that satisfy customer needs and revenue/profit goals.
• Recommend and maintain partnerships and affiliations to enhance marketability of products/product line
• Make recommendations for revisions of and extensions for existing solutions, including product customization, new components, and pricing models.
• Research and report information about market trends, competitive issues and products, customer issues, and sales force needs to stakeholders as directed.
• Anticipate, monitor, and respond to competitive issues. Implement the development of strategic competitive information.
• Set goals for market research activities. Implement efficacy studies, user studies, and pilots.

• Perform objective analysis of potential market opportunities to provide a basis for investment, articulating market learnings and quantifying the risk, including a financial model.
• Establish a pricing model, schedules, guidelines and procedures.
• Determine the most effective way to deliver a complete solution to an identified market problem. Where you have gaps in your offering, analyze whether to buy, build or partner to complete the solution for your market.
• Monitor and analyze key performance indicators to determine how well the international portfolio is performing in the market, how it impacts the company operations, and ultimately, how it contributes to profit.

• Analyze financial performance of the International Core portfolio, including investment, revenue, and profitability.
• Analyze and evaluate market performance and positioning of all products within the international portfolio.
• Benchmark performance of products within the Intl portfolio against competition and market; implement pricing plans in line with product strategy.
• Implement tasks in the product launch and sunset process.
• Implement product maintenance plans and manage the phases and gates in the product life cycle.

• Position products by their ability to solve market problems – tailored to specific international markets.
• Create internal positioning documents that will be used to develop external messages focused on each key buyer or persona.
• Define the archetypical users of your products…